AI Isn't Something To Fear – Or Rush Into
AI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to "get underneath" the reasons behind...
8 Huhti 202552min
'Real-Time Creativity,' With Brandtech CEO David Jones
To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of marketing can be done better, faster and cheaper using t...
1 Huhti 20251h 1min
Bob Lord Is A Holdco Skeptic
As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. "Bigger is not always better," Lord says.
25 Maalis 202552min
Rob Wilk Is All Charged Up About Yahoo's O&O
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most adve...
18 Maalis 202544min
Teads On The Brain
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does ...
11 Maalis 202541min
What It Means To Measure 'True ROI'
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Maril...
4 Maalis 202549min
How Publishers Can Place Safe Bets In A Rigged Programmatic Game
For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.
25 Helmi 202552min
The Power Of Creative Data
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until re...
18 Helmi 202551min
