AdExchanger

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of marketing can be done better, faster and cheaper using t...

1 Huhti 20251h 1min

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. "Bigger is not always better," Lord says.

25 Maalis 202552min

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most adve...

18 Maalis 202544min

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does ...

11 Maalis 202541min

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Maril...

4 Maalis 202549min

For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.

25 Helmi 202552min

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn't creative get the credit it deserves? Until re...

18 Helmi 202551min

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of ...

11 Helmi 202555min