An AMA With Reddit's New VP Of Ad Product
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities...
3 Syys 202452min
Gopuff Goes In-House
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right question to be asking, especially at this time," says Gopu...
27 Elo 202456min
Let's Live In A Data Democracy
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that's also respectfu...
20 Elo 202456min
Hyundai's New Marketing Direction
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda...
13 Elo 20241h 3min
The Move Toward Better Measurement
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's...
6 Elo 202453min
The Skeptical Technologist
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It has to be people first, not technology first." Plus: why "technology doesn't destroy jobs, it destr...
30 Heinä 202454min
Three-Ply Vs. One-Ply Programmatic
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It's a question of quality (o...
23 Heinä 202449min
Antitrust Soul Searching
With Judge Amit Mehta's ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ's search-focused antitrust case against Google. Plus: why Google's Performance Max has som...
16 Heinä 202455min
