PR Meets Influence: The New Engine of Brand Growth
In this week's episode of Adspeak by ADWEEK, Dana Paolucci, Head of Engagement Marketing at Unilever’s Dove, joins Raven Walker, SVP of Client Partnerships at Collectively, to unpack how heritage bran...
21 Huhti 31min
Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
In this week's episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, leads a BrandWeek panel featuring Nadja Bellan-White, Group CEO at M&C Saatchi, Coltrane Curtis, Founde...
16 Huhti 41min
Reviving “Obey Your Thirst” Without Losing the Plot or the Culture
In this episode of Adspeak by ADWEEK, host Brittaney Kiefer speaks with Omid Farhang, Founder of Majority and A.P. Chaney, Senior Director of Creative at the Coca-Cola company, about reviving Sprite’...
14 Huhti 25min
AI Governance Isn’t a Barrier: It’s Marketing’s Growth Engine
In this episode of Adspeak by ADWEEK, host Rebecca Stewart, Brand Editor at ADWEEK, sits down with Thomas Ranese, CMO at Intuit, and Michael Schanker, CMO at OneTrust, to explore how AI is reshaping m...
9 Huhti 29min
How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte
In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the bra...
7 Huhti 17min
How CorePower Yoga Turned Fitness Into a Movement with Sarah Choi
In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yo...
31 Maalis 18min
The Authenticity Playbook in Personal Branding: Featuring Mina Park & Alyson Stoner
In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance au...
24 Maalis 27min
Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson
In this episode of Adspeak by ADWEEK, host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itsel...
17 Maalis 26min
