Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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The $1M → $10M Ecom Growth Map

The $1M → $10M Ecom Growth Map

Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage.In this episode, Richard and Joy, break down a practical ...

12 Helmi 40min

Stop Guessing Your Ecommerce Budget

Stop Guessing Your Ecommerce Budget

In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and start making confident decisions about budget, creative, and channel investment.They ...

10 Helmi 41min

When AI Knows Everything, How Do You Decide Anything?

When AI Knows Everything, How Do You Decide Anything?

AI promised clarity. Instead, it delivered information overload.In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying,...

5 Helmi 1h 23min

Agentic Commerce Is Here and It Changes Everything

Agentic Commerce Is Here and It Changes Everything

In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditiona...

3 Helmi 29min

How our Prophit System Forecasts Creative Volume

How our Prophit System Forecasts Creative Volume

Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.In this episode, we break down how the Prophit System forecasts creative volume and turns creative produc...

29 Tammi 39min

Why Real Growth Comes From Accountability, Not Tools

Why Real Growth Comes From Accountability, Not Tools

Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability.In this video, Taylor breaks down why growth stalls w...

27 Tammi 13min

CFO Summit: How to Get Your Forecast Back on Track

CFO Summit: How to Get Your Forecast Back on Track

Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop, and use daily accountability t...

22 Tammi 45min

Creative Strategy Is Dead (Here’s What Actually Works in 2026)

Creative Strategy Is Dead (Here’s What Actually Works in 2026)

In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth....

20 Tammi 33min

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