In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the content lacks consistency.Adrianne brea...
26 Maalis 26min
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work, and there's no infrastructure to know if it is.Joy...
24 Maalis 31min
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.In this episode, Luke breaks down the 3-layer infrastructure ...
19 Maalis 20min
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboard. But when you ask "are we on plan this week?" you get three different answers.In...
17 Maalis 17min
How the Prophit Engine Creates Total Clarity
Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's because of a broken structure.In this episode, Richard sits down with Luke and Tony...
12 Maalis 25min
The Profit Engine Explained: How It Works & What It Does
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works and why it's changing the wa...
10 Maalis 30min
Why We Built the Prophit Engine: Who Is It For?
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists, and how it helps DTC brands forecast more accurate...
5 Maalis 24min
The Rise of SEANs
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift in how eCommerce brands will build growth teams go...
3 Maalis 29min
