Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read.In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus) and George Davis (CMO at Cozy Eart...
26 Helmi 1h 30min
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus.In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when yo...
24 Helmi 9min
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing.Taylor is joined by Jennifer Peters, Director ...
19 Helmi 32min
224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts through an LLM:The #1 issue mid-market ecommerce brands face isn’t that performance is ...
17 Helmi 31min
The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage.In this episode, Richard and Joy, break down a practical ...
12 Helmi 40min
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and start making confident decisions about budget, creative, and channel investment.They ...
10 Helmi 41min
When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload.In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying,...
5 Helmi 1h 23min
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditiona...
3 Helmi 29min
