Payrollin'
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.

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How a Shorter Work Week Improved Fivable's Productivity

How a Shorter Work Week Improved Fivable's Productivity

In this episode, Matt talks with Bryan Murdaugh at Fivable about going to a 4 day work week. Fivable adopted a rotating 4-day work week as an experiment back in May 2020. In February 2020, Fivable wa...

2 Kesä 202158min

Who Not How & the Power of Peer Mentoring

Who Not How & the Power of Peer Mentoring

In this episode, Matt chats with Paul Abel, President of Elite Ventures and PosterElite. Over the last several years, Paul has quickly grown his company, all while reducing his headcount and improving...

27 Huhti 202151min

Sales Prospecting in a Virtual World With Jeb Blount

Sales Prospecting in a Virtual World With Jeb Blount

In this episode, Matt chats with Jeb Blount, a world-renowned sales expert, and author. Jeb is the author of 13 amazing books on sales and sales prospecting. One of his best-selling books “Fanatical P...

15 Huhti 20211h

How to Increase Your Inbound Payroll Leads | How ERG 10x'ed Their Payroll Leads

How to Increase Your Inbound Payroll Leads | How ERG 10x'ed Their Payroll Leads

In this episode, Matt chats with Karen Altman from the Guhroo team. She led the marketing efforts that helped ERG Payroll & HR to 10x their inbound leads. They cover the process used to help ERG creat...

26 Maalis 202147min

Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services

Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services

In this episode, Matt chats with Anthony Iannarino about all things sales. Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in compl...

8 Tammi 202152min

The Importance of Culture in Growing a High-Performing Payroll Business

The Importance of Culture in Growing a High-Performing Payroll Business

In today’s episode, Matt chats with Lori Winters, CEO of Thread out of Atlanta, GA. They covered a wide range of topics including company culture, sales, operations, KPI’s, and more. During this insig...

14 Loka 202057min

Why HR Services Are More Critical Now Than Ever

Why HR Services Are More Critical Now Than Ever

In today’s episode, Matt chats with Nathan Christensen, CEO of Mammoth HR | ThinkHR out of Portland, OR. They are talking about all things HR services. During this insightful episode, Matt and Nathan ...

22 Syys 202042min

12 Sales Mistakes to Avoid at Year-End

12 Sales Mistakes to Avoid at Year-End

In this episode Matt shares some of the most common sales mistakes made by payroll companies and how to fix them. You will learn how to increase your close rate, improve your sales process, and improv...

4 Syys 202032min

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