Payrollin'
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.

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The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022

The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022

In this episode, Matt recaps and provides actionable takeaways from Jesse Itzler's talk at the 2022 IPPA Spring Summit. Jesse Itzler is the author of the New York Times bestseller, Living with a Seal,...

4 Maalis 202231min

The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination

The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination

In this episode, Matt chats with Brian McVicker about the sales frameworks and how he has become one of the most prolific sales leaders in the industry. Brian is the VP of Sales at Payroll Network. He...

17 Helmi 20221h 2min

From $500k to $8M - How Lori Brown has led PayNW to explosive growth

From $500k to $8M - How Lori Brown has led PayNW to explosive growth

In this episode, Matt chats with Lori Brown about her journey to become CEO of PayNW. She has helped take the company from $500K in annual revenue in 2010 to $8M today while maintaining a 96% client r...

7 Helmi 20221h 1min

Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?

Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?

A lot of people are interested in leveraging offshore talent to move their business forward. While this is not a new thing, there are still a lot of limiting beliefs about what you can get help with f...

21 Tammi 202236min

Tips for hiring remote employees | Best practices for hiring remote employees

Tips for hiring remote employees | Best practices for hiring remote employees

In this episode, Matt shares how to find remote teammates. Hiring remote employees can lead to a lot more work, can create some unique issues when determining who is a good fit, and you can make bad h...

6 Tammi 202231min

Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates

Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates

In this episode, Matt gets into some of the pros and cons of hiring remote teammates along with his own personal experience leading a hybrid team. He discusses the following and more! Growing a rem...

22 Joulu 202114min

How to Get More Referrals | A Proven Method

How to Get More Referrals | A Proven Method

In this episode, Matt shares how your payroll company can get more referrals and build out a referral program. He discusses the following and more! Why are referrals so important? Who can refer u...

9 Joulu 202134min

How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22

How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22

In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Ka...

9 Marras 202158min

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