Ep. 51: Reducing Payment Stress With More Human Emails
What if the key to supporting students with payments isn’t a new policy, but a new tone? In this episode of Talking Tactics, host Dayana Kibilds chats with Karen Sorrell, Senior Business Operations Ma...
13 Touko 202525min
Ep. 50: Triple Course Enrollment With Just Four Emails
In this episode of Talking Tactics, Dayana Kibilds is joined by former Hidden Gem host and current CMO at Carroll Community College, Maya Demishkevich. Maya shares how she tripled enrollment in a cont...
29 Huhti 202521min
Ep. 49: Sending Financial Texts to Reduce Summer Melt
Frostburg State University ran a game-changing billing and financial aid texting campaign that engaged 73% of admitted students and their parents—resulting in a 7% reduction in summer melt. In this ep...
15 Huhti 202524min
Ep. 48: Using Cold Calls to Turn Direct Mail into Major Gifts
Most fundraisers accept a 1.5% response rate from direct mail as standard. But Brenda Turner? She used cold calls to push that number to a staggering 20%, securing four major donors from just 37 lette...
1 Huhti 202520min
Ep. 47: Attracting Grad Students Using Career Blogs
Graduate programs often focus on outbound marketing, but what about capturing students who are deciding whether to go back to school in the first place? Purdue Business found a solution that works—blo...
18 Maalis 202525min
Ep. 46: “Fill In The Blank” Video Prompts To Cut Down Editing Time
In this episode of Talking Tactics, John Azoni, owner and executive producer at UNVEILD, unpacks how to capture impactful video testimonials while saving on cost. John reveals his go-to tactic: using ...
4 Maalis 202523min
Ep. 45: Boosting Yield By Scaling Personalized SMS
In this special episode, Enrollify’s Marketing Manager, Erin Fields steps into the guest host role to interview Day Kibilds. Day shares an innovative tactic she spearheaded while at Western University...
18 Helmi 202522min
Ep. 44: Using Short GIFs To Win Back Students
Sean Whitten, Senior Director of Enrollment Services at Southern Methodist University, is redefining how admission counselors handle one of the toughest parts of their job: letting go of students who ...
4 Helmi 202523min
