Psychology Tricks That Got My Business to $500M (David Royce)

Psychology Tricks That Got My Business to $500M (David Royce)

David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees.

Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of the Ernst & Young National Entrepreneur of the Year Award.

Beyond business, he brings a unique perspective by combining operational excellence with psychology, leadership development, and human behavior, helping founders scale not just their companies—but their lives with intention.

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Episoder(489)

He Went From a Window Tint Shop to a $400M Company (His One Hiring Rule)

He Went From a Window Tint Shop to a $400M Company (His One Hiring Rule)

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Dustin Sims went from running a window tint shop to VP of Operations at A1 Garage Door Service — a $400 million company — in und...

7 Jul 1h 28min

The Accountability System That Makes Poor Performance Impossible to Hide

The Accountability System That Makes Poor Performance Impossible to Hide

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ More than half of private equity–backed CEOs don't make it through the hold period. Samantha Allison and Taavo Godtfersen studie...

2 Jul 1h 7min

The Operating System Behind America's Biggest Garage Door Company

The Operating System Behind America's Biggest Garage Door Company

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ A1 Garage Door is about to cross $410 million — and Garage Door Freedom exists to hand other owners the exact systems that got i...

30 Jun 39min

The Belief That Separates the People Who Win From Everyone Else | Evan Carmichael

The Belief That Separates the People Who Win From Everyone Else | Evan Carmichael

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Evan Carmichael started with $300 a month, dead-ass broke, too afraid to  tell anyone. He sold his company at 22, built a YouTub...

30 Jun 1h 19min

Your Hiring Strategy Is Setting You Up to Fail Before Day One | Mike Matalone

Your Hiring Strategy Is Setting You Up to Fail Before Day One | Mike Matalone

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Window Nation had 80% employee turnover. Within 6 months, Mike Matalone brought it down to 23% — without changing their sales pr...

24 Jun 1h 11min

He Grew A Company To $220M | His Warning To Every Home Service Owner

He Grew A Company To $220M | His Warning To Every Home Service Owner

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Chuck Thokey built sales teams that generated $220 million in  revenue — and his first coaching client went from under $1 millio...

19 Jun 1h 8min

What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them

What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Your brand is either quietly growing your business or quietly killing it. In this episode, KickCharge Creative President Terri B...

19 Jun 49min

The Smartest Home Service Owners in the Country Are All Doing This One Thing

The Smartest Home Service Owners in the Country Are All Doing This One Thing

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Jim Leslie is the CEO of Home Service Freedom and former CMO/CTO at A1 Garage Door — where he helped build the company to over $...

11 Jun 52min

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