Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times
AdTech Heroes - Interviews with Advertising Technology Executives27 Sep 2021

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of

AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.

During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.

The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.

Lucy then discusses the importance of keeping up with new technology in the industry. She also talks about her evolution in the sector, explaining how her role has changed over the years. She moves on to what other competitors in the publishing industry are doing and what the Financial Times does to stand out.

The hiring process of the Financial Times is also discussed. Lucy explains how the company works to find the right talent for the brand, whether hiring for sales or product roles.

Lucy also speaks about the impending death of the cookie and how this has affected any changes made to the Financial Times website. The episode concludes with Lucy sharing what she expects for the future of digital advertising.

Do you want to discover how the world’s leading global business publication, the Financial Times, deals with digital advertising? Then tune in to this week’s episode of

AdTech Heroes podcast, with Lucy Marchington, Media Director at the Financial Times.

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Episoder(59)

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industr...

14 Feb 202231min

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for market...

31 Jan 202237min

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency,...

21 Des 202138min

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

Ep. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with R...

7 Des 202133min

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

Ep. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from Schibsted

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, I...

27 Nov 202135min

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

Ep. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital Recruitment

In this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in...

9 Nov 202139min

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as co...

13 Okt 202126min

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

Ep. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Gro...

6 Okt 202128min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
finansredaksjonen
utbytte
pengepodden-2
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
arcticpodden