Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

By now, most of you have heard about the Impossible Burger. I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon. Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all. A world-renowned geneticist, Pat is a former Howard Hughes Medical Institute Investigator and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine. His numerous accolades include the American Cancer Society Medal of Honor, and the NAS Award in Molecular Biology. Moved to action by the urgent need to redress global climate change, Pat founded Impossible Foods with one clear goal: to eliminate animal agriculture — inarguably one of the biggest contributors to planetary warming — by providing delicious, nutritious, and environmentally friendly alternatives to meat and dairy directly from plants. The mission statement is ambitious, some would even say audacious. But his impact is already undeniable — and he’s just getting started. Today he shares his story. This is a broad and far-reaching conversation that covers Pat's background and the impetus behind Impossible Foods. We cover the company's initial success in converting high-end chefs, the subsequent penetration of the fast food industrial complex, and the entrepreneurial difficulties of rapid growth and meeting demand at scale. We then turn attention to Pat's mission to redress climate change. The important need to replace food from livestock with more environmental friendly alternatives. And what is required to achieve that, while meeting the finicky palate requirements of the average consumer. Irrespective of your opinion on plant-based meat analogues, the deleterious environmental impact of intensive animal agriculture is irrefutable. Seismic changes to our food systems are mandatory if we want to responsibly redress global climate change. And each of us has the power to promote these changes, beginning with our daily food choices. You can watch it all go down on YouTube. I really enjoyed this exchange. A compelling companion piece to last week's conversation with Paul Hawken, my sit down with Beyond Meat founder and CEO Ethan Brown and my episodes with Good Food Institute founder Bruce Friedrich (RRP 286 & 402), I encourage all of you to listen with an open and appreciative mind. Peace + Plants, Rich

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The Man Who (Literally) Owns Nothing: Radical Minimalist Robin Greenfield On Barefoot Walking 1,600 Miles, Living In Harmony With Earth, & Finding Freedom Through Simplicity

The Man Who (Literally) Owns Nothing: Radical Minimalist Robin Greenfield On Barefoot Walking 1,600 Miles, Living In Harmony With Earth, & Finding Freedom Through Simplicity

Robin Greenfield is a transcendental environmental activist who has taken the concept of simplicity to its existential extreme. This conversation explores how Robin's radical approach to consumption challenges our assumptions about possession, examining his 1,600-mile journey down the Pacific coast, his current experiment living in Griffith Park with absolutely nothing, the nature of contentment, our interdependence with Earth, and the liberation found in surrendering attachment. At one point, he fashions a toothbrush from a California bay branch right before our eyes. Robin is minimalism personified. This conversation will recalibrate your material perspective. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: 1.  On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll 2.  Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll 3.  BetterHelp: Get 10% OFF the first month👉BetterHelp.com/richroll. 4.  LMNT: Get a FREE LMNT sample pack for just $5 shipping 👉 drinkLMNT.com/RICHROLL. 5. IQBAR: Get 20% OFF all IQBAR products plus FREE shipping. Just text RICHROLL to sixty-four thousand. Message and data rates may apply. Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Mar 2h 31min

Annaka Harris On Why Consciousness Just Might Be Fundamental To Reality

Annaka Harris On Why Consciousness Just Might Be Fundamental To Reality

Annaka Harris is a New York Times bestselling author and creator of the groundbreaking audio documentary series “Lights On.”   This conversation explores the profound question of whether consciousness is fundamental to the universe rather than merely an emergent property of complex matter. We discuss the ineffable nature of felt experience, the illusion of self, and how our perceptual limitations restrict our understanding of the world around us.   Also, I share a very personal and meaningful experience that changed how I think about the nature of reality.   Annaka is an insightful guide whose perspectives may shift your thinking about the substrate of existence. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: iFit: Use the code RICHROLL to get 10% off any purchase of $999+ 👉 nordictrack.com/RICHROLL Squarespace: Use the offer code RichRoll to save 10% off your first purchase  👉Squarespace.com/RichRoll AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Calm: Get 40% off a Calm Premium subscription 👉 calm.com/richroll On Running: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll OneSkin: Get 15% off with the code RICHROLL👉 oneskin.co Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

10 Mar 1h 38min

Emotional Fitness: Dr. Ethan Kross On Dealing With Difficult Feelings, Controlling Your Inner Voice & The Science of Emotional Regulation

Emotional Fitness: Dr. Ethan Kross On Dealing With Difficult Feelings, Controlling Your Inner Voice & The Science of Emotional Regulation

Dr. Ethan Kross is a renowned psychologist, bestselling author, and expert on controlling the conscious mind.   This conversation explores his innovative approach to mental fitness and how our emotions function as an operating system. We examine why difficult emotions serve a purpose, how our inner dialogue shapes our reality, and why we have more control over our responses than we realize.   Along the way, he helps me analyze my own patterns of thought spirals and disaster-casting.   Ethan’s work offers a pattern interrupt for those caught in mental turbulence and a roadmap to greater agency. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up  Today’s Sponsors:    Momentous: 20% OFF all of my favorite products👉livemomentous.com/richroll Bon Charge: Get 15% OFF all my favorite wellness products w/ code RICHROLL👉 boncharge.com Squarespace: Use the code RichRoll to save 10% off your first purchase of a website or domain 👉Squarespace.com/RichRoll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

3 Mar 2h 18min

SOFI TUKKER On Unlikely EDM Superstardom, The Hard Business of Music, And The Athletic Art of Performance

SOFI TUKKER On Unlikely EDM Superstardom, The Hard Business of Music, And The Athletic Art of Performance

Sophie Hawley-Weld and Tucker Halpern, together known as SOFI TUKKER, defy every convention of electronic dance music.   This conversation explores their unlikely origin story—from D1 basketball captain and aspiring diplomat to electronic music revolutionaries who’ve achieved stratospheric success by approaching their craft with athletic discipline and meditative mindfulness. Through an alchemy of Portuguese poetry and pulsing beats, they’ve amassed over 3 billion streams, scored multiple Grammy nominations, and landed high-profile Apple campaigns while sustaining well-being amidst non-stop touring.   These two transformed my understanding of what electronic artists can be.   SOFI TUKKER is a revelation—and a testament to the power of authentic self-expression. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Momentous: 20% OFF all of my favorite products👉livemomentous.com/richroll BetterHelp: Use the code RICHROLL to get 10% off your first month👉BetterHelp.com/richroll Calm: Get get 40% off a Calm Premium subscription👉calm.com/richroll RocketMoney: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money 👉 RocketMoney.com/RICHROLL                                                 Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

27 Feb 2h 1min

The Mindful Body: Harvard’s Dr. Ellen Langer On The Power Of Mindfulness, How Thoughts Can Control Health, & Using Perspective To Lower Stress

The Mindful Body: Harvard’s Dr. Ellen Langer On The Power Of Mindfulness, How Thoughts Can Control Health, & Using Perspective To Lower Stress

Dr. Ellen Langer is Harvard’s first tenured female psychology professor, a pioneering researcher on the mind-body connection, and author of “The Mindful Body.”     This conversation explores the radical impact of certainty on well-being and Ellen’s perspective that redefines traditional notions of mindfulness through the simple act of noticing new things.   In her return, we discuss why uncertainty brings freedom, how thoughts influence health outcomes, the kaleidoscopic nature of consciousness, and why everything we think we know deserves to be questioned.   Ellen is brilliant, irreverent, and wise. Her insights may transform how you think about thinking. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Roka: Unlock 20% OFF your order with code RICHROLL 👉ROKA.com/RICHROLL    AG1: Get a FREE bottle of Vitamin D3+K2 AND 5 free AG1 Travel Packs 👉drinkAG1.com/richroll Go Brewing: Use the code Rich Roll for 15% OFF 👉gobrewing.com Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Dr. Ellen Langer will be hosting a private, intimate Couples Retreat in Puerto Vallarta Mexico March 9-14, 2026.  For information please email Randy Lennon at randy@lennon.media.  Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

24 Feb 2h 23min

Happiness Is A Direction: Harvard Professor Arthur Brooks On Navigating Crisis, Building Better Relationships, Finding Meaning, & What Actually Makes Us Happy

Happiness Is A Direction: Harvard Professor Arthur Brooks On Navigating Crisis, Building Better Relationships, Finding Meaning, & What Actually Makes Us Happy

Arthur Brooks is a Harvard professor, behavioral scientist, and the world’s leading researcher on happiness.   This conversation explores the ineffable nature of happiness and meaning, explores why success addiction plagues high achievers, and discusses how science can open a portal to deeper truths. We investigate the dualistic tension between striving and surrender, as Arthur reveals how our fixation on striving often obscures the true source of happiness.   Through a captivating shift in perspective, he sheds light on a new understanding of love, purpose, and fulfillment.   The intersection of science and happiness begins here. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll       On Running: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Birch: For 27% off ALL mattresses 👉BirchLiving.com/richroll Pique: Get up to 20% OFF plus a FREE rechargeable frother and glass beaker with your first purchase 👉piquelife.com/richroll Calm: Get 40% off a Calm Premium subscription 👉 calm.com/richroll Prolon: Get 15% OFF plus a FREE bonus gift 👉 prolonlife.com/richroll   Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

17 Feb 2h 16min

Rivian Founder RJ Scaringe Is Building The Future: Leadership, Mindset, Innovation, & His Mission To Decarbonize Transportation

Rivian Founder RJ Scaringe Is Building The Future: Leadership, Mindset, Innovation, & His Mission To Decarbonize Transportation

RJ Scaringe is the visionary founder of Rivian, who turned his childhood obsession with engines into one of automotive history’s most audacious ventures.   This conversation explores the intractable challenges of starting a car company from scratch, balancing “extreme optimism” with “robust realism,” and why this moment represents a once-in-a-planet opportunity to reinvent transportation.    RJ shares intimate details of Rivian’s journey toward a carbon-neutral future, from nearly running out of payroll to leading a publicly traded company.   This is a masterclass in playing the long game. Enjoy!   Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Momentous: 20% OFF all of my favorite products  👉livemomentous.com/richroll On: High-performance shoes & apparel crafted for comfort and style 👉on.com/richroll Roka: Unlock 20% OFF your order with code RICHROLL  👉ROKA.com/RICHROLL One Skin: Get 15% OFF with the code RICHROLL 👉 oneskin.co                             Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors   Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

13 Feb 1h 23min

Fasting For Longevity: Valter Longo, PhD Shares Cutting-Edge Fasting Science & Optimal Nutrition Protocols For Lifespan Extension & Disease Prevention

Fasting For Longevity: Valter Longo, PhD Shares Cutting-Edge Fasting Science & Optimal Nutrition Protocols For Lifespan Extension & Disease Prevention

Dr. Valter Longo is a pioneering longevity researcher, Director of the USC Longevity Institute, and one of TIME’s 50 most influential people in healthcare. This conversation explores his groundbreaking Fasting Mimicking Diet and its profound implications for aging, disease treatment, and longevity. From cancer therapy to diabetes reversal, Valter reveals how therapeutic fasting could transform modern medicine. Along the way, Valter challenges my long-held assumptions about protein intake and sleep. His research offers hope for extending human healthspan, and this conversation is illuminating at every turn. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Seed: Use code RICHROLL25 to get 25% off your first month 👉https://bit.ly/seedxrrp2025 Squarespace: Use code RichRoll to save 10% off 👉https://bit.ly/squarespace2025 Go Brewing: Use the code Rich Roll for 15% OFF  👉gobrewing.com  iFit: Use the code RICHROLL to get 10% off any purchase of $999+ 👉 nordictrack.com/RICHROLL LMNT: Get a FREE LMNT sample pack for just $5 shipping 👉 drinkLMNT.com/RICHROLL BetterHelp: Use the code RICHROLL to get 10% off your first month 👉BetterHelp.com/richroll Check out all of the amazing discounts from our Sponsors 👉 richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange

10 Feb 1h 59min

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