Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(472)

The Benefits of Using Real-Time Data To Manage Production

The Benefits of Using Real-Time Data To Manage Production

Join Beer30 founder Pulkit K. Agrawal, Christen McGarry from Your Mates Brewing, and Erick Adam from Penn Cove Brewing as they discuss the benefits of using real-time data to manage production. These ...

10 Jan 202433min

Grain Questions, Handled

Grain Questions, Handled

Hear the industry's most experienced grain handling expert answers your questions about grain handling and storage! Topics will include how to keep spaces dust-free, how to extend the life of your equ...

3 Jan 202438min

Empowering Your Staff: Implementing Software for Employee Training

Empowering Your Staff: Implementing Software for Employee Training

As the seasons change and winter is hurtling towards us, There is no better time than now for brewery owners and taproom managers to start thinking about ways to get to the next level for 2024 and bey...

27 Des 202338min

Brewing Up Success: The Art of Efficient Brewery Accounting

Brewing Up Success: The Art of Efficient Brewery Accounting

Hop into our expert panel discussion and tap into the secrets of maximizing your cash flow, accelerating payments, and gaining financial control by pouring your AP and AR processes into the digital re...

20 Des 202327min

Leaning In: Exploring Theme-Driven Breweries

Leaning In: Exploring Theme-Driven Breweries

"A welcoming place with great beer." "Good times, good people." Is anyone actively trying for the opposite? How do you describe your brewery in only 5 words? Today, we are going to chat with brewer...

13 Des 20231h

Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft brewe...

6 Des 202354min

Brewery HR 101

Brewery HR 101

Crafting great beer is an art, but managing the human side of your brewery is equally essential for success. "Brewery HR 101" is designed to provide brewery owners, managers, and HR professionals with...

29 Nov 202356min

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

As craft brewers and small business owners, the journey towards success in a rapidly changing market requires not only hard work and creativity, but also strategic foresight and adaptability. That is ...

25 Nov 202353min

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