James Smith: How to take your personal brand from $0 to your first $1m
Chew the Fat9 Sep 2024

James Smith: How to take your personal brand from $0 to your first $1m

Welcome to "Chew the Fat," where real business insights meet real-world success stories.

You’ve probably scrolled past one of James Smith’s no-BS videos and thought, “Who is this guy?” Well, here’s the rundown: James went from being a regular personal trainer with a few clients to blowing up on Instagram with 1.5 million followers, three best-selling books, and sold-out events around the globe. His journey didn’t stop there… he then launched an online PT Academy, started business masterclasses, and just teamed up with Chris Williamson (yes, that Modern Wisdom Chris) to launch a new drink range. But this success story isn’t all sunshine and six-packs...

James was SO close to quitting after his 9-to-5 gym grind wasn’t cutting it. Instead of packing it all in and flying home to the UK, he threw $300 at a whiteboard and a tripod, and filmed his first video on his apartment floor. That straight-talking style turned into viral gold. People were hooked on his brutally honest takes on fitness, nutrition, and life - no fluff, just facts.

And now? James is taking on a whole new challenge. With Chris Williamson, he’s launching Neutonic, a drink for productivity and brainpower, designed to fuel your day without the crash. Tune in to this ep with James and myself, levelling up on life, talking all things content, marketing and big business.

Topics We’re Getting Into:

  • Automation in marketing (because who has time to do it all manually?)

  • Nailing your first 5 seconds (yep, that’s all you get)

  • Creative hacks (how to make magic on a budget)

  • Day trading attention - Gary V

  • Email marketing for REAL results

  • Rich People’s Problems

Follow my journey:


The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious.

Episoder(97)

Dain Walker: Mastering Your Brand

Dain Walker: Mastering Your Brand

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this innovative episode as he sits down with the Dain Walker, branding guru and founder of Rivyl. Open your mind as they discuss in depth the below topics: - Importance of Branding - Developing skills to adapt to growth - Engaging with your target market through social media - Finding your business' X factor - Intuition with decision making - 6 hat thinking Tune in and let the innovative thinking of Dain engage your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

5 Feb 202450min

Friska Wirya: Resilience, Change and Adapting to Failure

Friska Wirya: Resilience, Change and Adapting to Failure

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this dynamic episode as he sits down with the innovative Friska Wirya, change-management consultant and CEO of Fresh by Friska. Get to know this powerhouse Friska as she talks on the below topics of: - Personal Brand - How going through life changes can evolve in business - Bringing positivity to the workplace - Unlearning bad habits - Adapting with growth in the business - Self awareness - Normalising failure Tune in and let the stories of Friska's journey ignite your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

5 Feb 202428min

Hayden Quinn: TV Chef, Entrepreneur & Health Fanatic

Hayden Quinn: TV Chef, Entrepreneur & Health Fanatic

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this mouthwatering episode as he sits down with the incredible Hayden Quinn, Masterchef contestant and Taste of Australia host. Get to know Hayden and feast on the below topics of: Strong work ethic Community and family Doing something meaningful to you Starting a business Being Successful in a transient and saturated market The food industry in Australia Working under pressure Tune in and let the flavors of Hayden's journey tickle your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

22 Jan 202440min

Unbreakable Spirit: Michael Crossland's Journey from 4% Survival to Triumph.

Unbreakable Spirit: Michael Crossland's Journey from 4% Survival to Triumph.

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join the electrifying conversation between Michael Crossland and Frank as they delve into life's transformative moments. Get ready for an inspiring rollercoaster touching on: Inner value Climbing the corporate ladder Debt and feeling like a failure of a son Stress and illness Resilience and miracles Quality of life Understanding life and faith Get ready to be motivated, uplifted, and inspired – because Michael Crossland is here to ignite the fire within you! Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

15 Jan 202442min

Simon Cohen: Luxe Listings Star, One of Australia's Best Buyers Agencies

Simon Cohen: Luxe Listings Star, One of Australia's Best Buyers Agencies

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Simon Cohen, founder and CEO of Cohen Handler. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

18 Des 202342min

Jesse Freeman: Competitive Eating to Bustling Burger Business! Food Coma Eats!

Jesse Freeman: Competitive Eating to Bustling Burger Business! Food Coma Eats!

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Jesse Freeman, competitive eater turned 'That Burger Guy'. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠)

10 Des 202338min

Simon Beard - $600M Empire from a Market Stall

Simon Beard - $600M Empire from a Market Stall

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Simon Beard, co-founder and CEO of Culture Kings. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠(⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠)

4 Des 202353min

Professional Football to Real Estate Agent to Founding a $25M Business: Angus Ferguson

Professional Football to Real Estate Agent to Founding a $25M Business: Angus Ferguson

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Angus Ferguson, founder of Real Time Agent In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠(⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠)

27 Nov 202344min

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