James Smith: How to take your personal brand from $0 to your first $1m
Chew the Fat9 Sep 2024

James Smith: How to take your personal brand from $0 to your first $1m

Welcome to "Chew the Fat," where real business insights meet real-world success stories.

You’ve probably scrolled past one of James Smith’s no-BS videos and thought, “Who is this guy?” Well, here’s the rundown: James went from being a regular personal trainer with a few clients to blowing up on Instagram with 1.5 million followers, three best-selling books, and sold-out events around the globe. His journey didn’t stop there… he then launched an online PT Academy, started business masterclasses, and just teamed up with Chris Williamson (yes, that Modern Wisdom Chris) to launch a new drink range. But this success story isn’t all sunshine and six-packs...

James was SO close to quitting after his 9-to-5 gym grind wasn’t cutting it. Instead of packing it all in and flying home to the UK, he threw $300 at a whiteboard and a tripod, and filmed his first video on his apartment floor. That straight-talking style turned into viral gold. People were hooked on his brutally honest takes on fitness, nutrition, and life - no fluff, just facts.

And now? James is taking on a whole new challenge. With Chris Williamson, he’s launching Neutonic, a drink for productivity and brainpower, designed to fuel your day without the crash. Tune in to this ep with James and myself, levelling up on life, talking all things content, marketing and big business.

Topics We’re Getting Into:

  • Automation in marketing (because who has time to do it all manually?)

  • Nailing your first 5 seconds (yep, that’s all you get)

  • Creative hacks (how to make magic on a budget)

  • Day trading attention - Gary V

  • Email marketing for REAL results

  • Rich People’s Problems

Follow my journey:


The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious.

Episoder(97)

Chebbo: From 1.4Million Followers to a Burger Empire

Chebbo: From 1.4Million Followers to a Burger Empire

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Chebbo, of Chebbo's Burgers. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠(⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠)

20 Nov 202337min

Susan Wheeldon: From a Town of 160 People to Running Airbnb Australia

Susan Wheeldon: From a Town of 160 People to Running Airbnb Australia

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Susan Wheeldon, CEO of Airbnb. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠https://www.instagram.com/frankgreeff_/⁠(⁠https://www.instagram.com/frankgreeff_/⁠)

8 Nov 202334min

John Foong: Google, Uber, Domain and a Drive for Perfection

John Foong: Google, Uber, Domain and a Drive for Perfection

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with John Fong, Chief Revenue Officer of Domain Group leading Domain's 500-person commercial team In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/(https://www.instagram.com/frankgreeff_/)

26 Okt 202339min

David Shein: Billion Dollar Sale to the Most Challenging Year of His Life

David Shein: Billion Dollar Sale to the Most Challenging Year of His Life

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with David Shein, the co-founder of Our Innovation Fund (OIF) and author of The Dumbest Guy at the Table. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/(https://www.instagram.com/frankgreeff_/)

18 Okt 20231h 1min

Matt Weston: From Christmas Eve Shock to Children's Cancer Institute Ambassadorship

Matt Weston: From Christmas Eve Shock to Children's Cancer Institute Ambassadorship

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Matt Weston, a father who woke up with his 4 year old son diagnosed with Leukaemia and is now a Children's Cancer Institute ambassador. In this episode, dive deep into the essence of this story and gain a firsthand understanding of the challenges faced in life and strategies used to work through their experiences. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/(https://www.instagram.com/frankgreeff_/)

10 Okt 202359min

Kate Reid: F1 Engineer to Worlds Best Croissants!

Kate Reid: F1 Engineer to Worlds Best Croissants!

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Kate Reid, the master of croissants and owner of Lune Croissanterie in Melbourne.In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies.Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. 🎯🔥The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/ (https://www.instagram.com/frankgreeff_/)

4 Okt 20231h 9min

Yasser Zaki: Global CEO Leads Multi-Million Dollar Mission Across 8 Countries to Support People with Disabilities

Yasser Zaki: Global CEO Leads Multi-Million Dollar Mission Across 8 Countries to Support People with Disabilities

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Yasser Zaki, the accomplished CEO of Tender Loving Care. A pioneering force in the disability support sector.In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies.Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. 🎯🔥The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/ (https://www.instagram.com/frankgreeff_/)

22 Sep 202339min

The Boss of Bali: 2.3M Instagram Followers - How to Win Instagram in 2023

The Boss of Bali: 2.3M Instagram Followers - How to Win Instagram in 2023

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Jason Fong. Known better as The Boss of Bali, Jason is an Australian tech investor and luxury travel expert.In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies.Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. 🎯🔥The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram https://www.instagram.com/frankgreeff_/ (https://www.instagram.com/frankgreeff_/)

22 Sep 202342min

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