109: Yaniv Zaid – Dr. Persuasion

109: Yaniv Zaid – Dr. Persuasion

Guest: Yaniv Zaid

Guest Bio:

Known to the world as "Doctor Persuasion", economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation, and persuasion, and placed 3rd in the 2003 world ranking of public speakers. Following 20 years of international success, Dr. Zaid is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and "Sales Bible" - and is often invited to lecture and consult around the world.

Guest Links:

The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion

yaniv@yanivzaid.com

Key Points:

The Gap in Education

· Many individuals lack training in public speaking, marketing, and sales despite these skills being essential in professional settings.

· Law Schools often do not teach practical skills like marketing oneself, courtroom speaking, or legal writing. Similarly, economics programs often overlook sales and marketing.

· Bridging the Gap: The speaker's mission is to educate others on essential skills such as marketing, sales, public speaking, and negotiation to fill the educational void.

The Nature of Persuasion

· Positive Influence: Persuasion is about positively changing people's minds and encouraging them to choose your offering over others.

· Authenticity in Sales: Salespeople must genuinely believe in their products and show authenticity to build trust with clients.

Target Audience

· Focus on understanding and targeting the audience that genuinely needs your product to maximize effectiveness in persuasion.

Sales Team Management

· Hiring individuals who love sales and understand the product is crucial for an effective sales team. Salespeople should believe in the product they are selling for authenticity and effectiveness.

· Encourage your sales team to improve their skills and knowledge. This can lead to better engagement with potential clients.

Do's and Don'ts of Persuasion

· Do Sell the Problem: Highlight the problem first; the bigger the problem, the more value clients place on the solution.

· Don't Focus on Subjectivity: Avoid claiming that your product is great without evidence; instead, use social proof and objective evidence to support your claims.

· Authenticity Over Perfection: Avoid branding yourself as a flawless expert. Instead, relate to your audience by sharing both successes and failures. This builds trust and makes you more relatable.

Long-term Relationships

· Sales should be based on mutual benefit and understanding, aiming for long-term client relationships rather than short-term gains.

Storytelling as a Tool

· Use stories to convey your message and include social proof within them. Stories engage the audience's emotions and can be more persuasive than just stating facts.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

071:  Lori Lyons - Igniting Your Business!

071: Lori Lyons - Igniting Your Business!

Guest: Lori Lyons   Guest Bio: Lori is the CEO of Igniting Your Business, a marketing strategist, website designer, and coach who shows entrepreneurs how to get more leads, and more clients and make more money with a captivating digital and website presence. Lori teaches business owners to “Make Their Marketing Simple” through her individual coaching, group programs, and intimate cohorts. She is a sought-after speaker, media guest, and host of the podcast The Encore Entrepreneur where she translates the complicated side of “marketing speak” into simple everyday language for her audiences.   Guest Links: Messy Marketing Mistakes Business Owners Make That Are Costing Time and Money     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

27 Nov 202335min

070: Luis Báez – Be Your Authentic Self

070: Luis Báez – Be Your Authentic Self

Guest: Luis Báez   Guest Bio: Luis Báez is a Sales Enablement Strategist and Sales Consultant dedicated to serving online business owners including consultants, coaches, B2B startups and SaaS companies. With over 14 years of experience in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across digital advertising, software-as-a-service, and sustainability — with a revenue impact of over $600 Million to date. Today Luis is Global Director of Revenue Enablement at Deputy, not to mention a published author through the internationally-recognized Madecraft organization. Recently, Luis was named an official Linkedin Instructor averaging 1.2K learners a day! He has also been featured on popular podcasts such as ¿Quién Tú Eres?, The Online Business Show with Tyler McCall and The Heather Sager Show among others. He’s been recruited to work at LinkedIn, Google, Uber, and Tesla, and invited to speak about Leadership and Personal Branding at business schools across the country including Stanford, UC Berkeley, and Bard.   Guest Links: http://luisbaez.com/  http://luisbaez.com/videoask      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

20 Nov 202330min

069: Allan Schroeder – Sales Inside Out

069: Allan Schroeder – Sales Inside Out

Guest: Allan Schroeder   Guest Bio: Currently VP of sales of IOC construction. Retired Army COl with 30 years of service. Former President of an insurance agency and property management company. Small RE investor Founder of two small businesses Help create non for profit to support veterans with PTSD. Eagle 6 Adventures https://www.eagle6adventures.com/    Guest Links: https://www.linkedin.com/in/al-schroeder-36169b11/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

13 Nov 202336min

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

Guest: Jonathan Salk   Guest Bio: Jonathan Salk is an association/not-for-profit executive for almost 40 years. He has been CEO of CORFAC International for almost 9 years. CORFAC is a global commercial real estate network with 70 offices around the world. Prior to CORFAC Jonathan spent 4 years with the National Association of Realtors, over 18 years with the CCIM Institute and began his career with 7 years at the American Public Works Association.   Guest Links: jonathan@corfac.com http://corfac.com/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

6 Nov 202326min

067: John K. Hearrell – The National Association for the Self-Employed

067: John K. Hearrell – The National Association for the Self-Employed

Guest: John Hearrell   Guest Bio: John K. Hearrell, Vice President of Membership & Affiliate Programs for NASE. John has been affiliated with the National Association for the Self-Employed since 1990. He is responsible for member benefit procurement, benefit compliance, partner marketing, website analytics, and leads marketing. Prior to joining NASE, he Developed sales initiatives for 2,500 health and life insurance agents for the Agency Marketing Group. He implemented target marketing and customer service initiatives to support field agents and field leaders. John oversaw all marketing and lead development for a U.S. insurance provider with $2 billion in annualized premiums. Produced over two million leads per year through various channels including but not limited to internet advertising, direct mail, TV, radio, publications, and inbound/outbound telemarketing. He still supports lead development, but on a much smaller scale. John has been married for over thirty years and has two adult children. He is an avid Scuba Diver and holds a Dive Master certification. On weekends you’ll find him playing a round of golf in North Texas.   Guest Links: NASE membership discount code: NASE2023 Phone: (817) 778-4598 Email: Jhearrell@nase.org https://www.nase.org/become-a-member/member-benefits/benefits-at-a-glance      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

30 Okt 202338min

066: Sean Campbell – Cascading Insights

066: Sean Campbell – Cascading Insights

Guest: Sean Campbell   Guest Bio: Sean Campbell’s company Cascade Insight focuses on B2B Market Research. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts so they’re mutually supportive. He explains “The Age of Narrow” and why it helps consulting firms. He has been working remotely with clients and managing remote teams since 1999. He shares tips and things to avoid in this area.   Guest Links: Email: sean@cascadeinsights.com Website: www.cascadeinsights.com LinkedIn Page: https://www.linkedin.com/in/seancampbell/ Facebook Page: https://www.facebook.com/seanallencampbell/ Twitter Handle: https://twitter.com/sean_campbell      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

23 Okt 202336min

065: Simone Vincenzi – Expert to Authority!

065: Simone Vincenzi – Expert to Authority!

Guest: Simone Vincenzi   Guest Bio: Simone Vincenzi, known as The Experts Strategist, is the co-founder of GTeX, Forbes, and Huffington Post contributor, TEDx speaker, Host of the podcast Explode Your Expert Business, and author of 3 life-changing books. Simone is passionate about turning experts into authorities using his signature EXPLODE YOUR EXPERT BIZ programs. Every year he speaks in front of more than 5,000 business leaders, which includes sharing the stage with Les Brown, Dr John DeMartini, Trent Shelton, and many more. He has also organized over 170 events, including Gary Vee speaking from the York Hall boxing ring, and he is currently speaking on more than 200 stages every year. Following his passion for making an impact on the younger generation, he also partners with the largest youth organizations in the UK, helping them deliver more effective courses and training. Simone cannot live without 3 things: Speaking, basketball, and playing his Didgeridoo.   Guest Links: https://webinarconversionkit.com/cww   Simone’s Ted Talk with Didgerido: https://youtu.be/ay9ZBGviluA     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

16 Okt 202336min

064: Marsha Wilson – Scaling Security & Sales

064: Marsha Wilson – Scaling Security & Sales

Guest: Marsha Wilson   Guest Bio: Marsha Wilson is the CEO and Co-founder of ScaleSec, a SDVOSB and security-first cloud consultancy advising clients who want to run regulated workloads in AWS, Google Cloud, and Azure. Her career has afforded her great opportunities to support clients in the Department of Defense, Energy Sector, Healthcare, and more recently clients looking to optimize and secure their cloud environment. Marsha is married to her co-founder, Aaron, and they have three kids, two cats and one dog. She resides in San Diego, CA.    Guest Links: Website: scalesec.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

9 Okt 202328min

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