109: Yaniv Zaid – Dr. Persuasion

109: Yaniv Zaid – Dr. Persuasion

Guest: Yaniv Zaid

Guest Bio:

Known to the world as "Doctor Persuasion", economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation, and persuasion, and placed 3rd in the 2003 world ranking of public speakers. Following 20 years of international success, Dr. Zaid is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and "Sales Bible" - and is often invited to lecture and consult around the world.

Guest Links:

The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion

yaniv@yanivzaid.com

Key Points:

The Gap in Education

· Many individuals lack training in public speaking, marketing, and sales despite these skills being essential in professional settings.

· Law Schools often do not teach practical skills like marketing oneself, courtroom speaking, or legal writing. Similarly, economics programs often overlook sales and marketing.

· Bridging the Gap: The speaker's mission is to educate others on essential skills such as marketing, sales, public speaking, and negotiation to fill the educational void.

The Nature of Persuasion

· Positive Influence: Persuasion is about positively changing people's minds and encouraging them to choose your offering over others.

· Authenticity in Sales: Salespeople must genuinely believe in their products and show authenticity to build trust with clients.

Target Audience

· Focus on understanding and targeting the audience that genuinely needs your product to maximize effectiveness in persuasion.

Sales Team Management

· Hiring individuals who love sales and understand the product is crucial for an effective sales team. Salespeople should believe in the product they are selling for authenticity and effectiveness.

· Encourage your sales team to improve their skills and knowledge. This can lead to better engagement with potential clients.

Do's and Don'ts of Persuasion

· Do Sell the Problem: Highlight the problem first; the bigger the problem, the more value clients place on the solution.

· Don't Focus on Subjectivity: Avoid claiming that your product is great without evidence; instead, use social proof and objective evidence to support your claims.

· Authenticity Over Perfection: Avoid branding yourself as a flawless expert. Instead, relate to your audience by sharing both successes and failures. This builds trust and makes you more relatable.

Long-term Relationships

· Sales should be based on mutual benefit and understanding, aiming for long-term client relationships rather than short-term gains.

Storytelling as a Tool

· Use stories to convey your message and include social proof within them. Stories engage the audience's emotions and can be more persuasive than just stating facts.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

063: Lorraine Dineen – Becoming a Sales Athlete

063: Lorraine Dineen – Becoming a Sales Athlete

Guest: Lorraine Dineen   Guest Bio: As an Employee Benefits Consultant at USI, I assist employers in designing cost-effective, long-term strategic plans to meet the benefit plan needs of their employees. We focus on cost control through innovative risk financing tools. USI is a leading insurance brokerage and consulting firm also delivering property and casualty, personal risk, program, and retirement solutions to large risk management clients, middle market companies, and individuals.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

2 Okt 202328min

062: Doug C. Brown – CEO Sales Strategies

062: Doug C. Brown – CEO Sales Strategies

Guest: Doug C. Brown Guest Bio: Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He is the creator of the Top 1% Academy, where he trains on how to sell to buyers, whether they be CEOs, business owners, or entrepreneurs, and how to be in the top 1% of sales earners doing so. Guest Links: The Art and Science of Being a Nonstop 1% Earner in Sales www.ceosalesstrategies.com/1PE Contact: doug@ceosalesstrategies.com https://www.linkedin.com/in/dougbrown123/   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

25 Sep 202330min

061: Dan Fantasia- Sales Recruiting Above the Treeline

061: Dan Fantasia- Sales Recruiting Above the Treeline

Guest: Dan Fantasia   Guest Bio: Dan Fantasia has been in the field of sales recruiting since 1997 and founded Treeline in 2001. His exclusive focus on helping companies build world-class, elite sales teams has helped to change the lives of over 3,300 sales professionals. Dan has built a deep knowledge of what it takes to build and grow a top-producing business.   Guest Links: https://www.treelineinc.com/contact-us/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

18 Sep 202328min

060: Gene Plotkin – Managing Enterprise Sales

060: Gene Plotkin – Managing Enterprise Sales

Guest: Gene Plotkin   Guest Bio: Gene Plotkin is an accomplished Sales leader with a diverse range of experience in revenue-driving roles. Over the past 17 years, he has excelled in various positions, both as an individual contributor and as a leader, across a wide spectrum of companies, spanning from early-stage startups to global enterprises. Presently, Gene is the VP of Corporate Sales at Mimeo, where he leads the Enterprise Sales Team, playing a pivotal role in driving the company's sales strategies and growth initiatives.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

11 Sep 202338min

059: Jeff Goldberg – Become a Sales Pro

059: Jeff Goldberg – Become a Sales Pro

Guest: Jeff Goldberg   Guest Bio: Jeff Goldberg is a sales coach and trainer with almost 50 years of experience. He works with both individuals and organizations internationally to help them achieve measurable and sustainable sales increases. He's also the founder of The Sales Pro Network.   Guest Links: “Prospecting – It’s All About the Campaign”   In this video, sales trainer Jeff Goldberg discusses the reason to use a blended approach to your prospecting efforts. (Less than 5 minutes)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

4 Sep 202327min

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

058: Wendy Weiss & Michael Neeley – Happy One Year Anniversary to the Salesology® Conversations with Sales Leaders Podcast

Guest:  Wendy Weiss   Guest Bio: Wendy Weiss is the founder of the Salesology® Prospecting Method that generates predictable sales revenue. She is an author, speaker, sales trainer and sales coach and is recognized as a leading authority on lead generation, new business development and sales. Clients include Avon Products, ADP, New York Life and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class. From warmups to rehearsals, she shows her clients how to perform at their best and close all the sales they need.   Guest Links: Watch Wendy’s Dance Video   Title: God Bless the Child Choreographer: Ginger Thatcher Title of Music & Artist Credits: Title of Music, God Bless the Child Artist, Annie Lennox Composer, Billie Holiday & Arthur Herzog, Jr. Dancer: Wendy Weiss   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

31 Jul 202330min

057: Doug Sandler – Nice Guy on Podcasting

057: Doug Sandler – Nice Guy on Podcasting

Guest: Doug Sandler   Guest Bio: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 5 million times, in more than 175 countries.   Guest Links: www.TurnkeyPodcast.com/money    Books: Nice Guys Finish First  Imagine: 30 Days to A New You Nice Guys Finish First by Doug Sandler (2015)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

24 Jul 202333min

056: Barbara Spector – Make Smart Moves

056: Barbara Spector – Make Smart Moves

Guest: Barbara Spector    Guest Bio: Barbara Spector, Founder and CEO of SmartMoves, Inc., helps existing sales teams from industries as varied as banking, high technology, and building products to fully discover what is needed to grow sales by at least 17% or more. Since 1997, her company, Smart Moves Inc. has guided her clients to deploy a little-known but proven process that saves time, and money, and takes the guesswork out of how to drive reliable and escalating sales growth during the best or even the most challenging times. Barbara’s proven process helps executives and sales leaders uncover solutions that address all the unknowns which inhibit them from accelerating their top-line revenue, improving their mindset, and developing the right strategies and action plans. You and your listeners will enjoy her lively comments that awaken new ways of thinking about the most important asset in all companies—your top performing salespeople.   Guest Links: Learn the 9 sales mindsets that allow salespeople to close more deals:  http://theguide.vip  How to reach me:  vipchatwithbarb.com OR my website: smartmovesinc.com   AND a particular landing page relevant to our content today: https://www.smartmovesinc.com/sales-force-evaluation     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

17 Jul 202332min

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