722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

775: Slowing down to speed up, Habits with Jennifer Allwood

775: Slowing down to speed up, Habits with Jennifer Allwood

If you’ve heard that before, consider it again. This is a common thread we’ve had on the show. Busyness and hurry are not producing good works. The faster we run the slower we produce. Or at least, th...

13 Apr 202020min

774: Control the pace of your life

774: Control the pace of your life

That word, “busy”, means, having a great deal to do. Do you have a great deal to do? Are you enjoying the pace? Are you creating your best from the go-go-go grind? I think we are in a special place in...

8 Apr 202049min

773: Showing up for your own life, with Jennifer Allwood

773: Showing up for your own life, with Jennifer Allwood

Fear and being stuck. Everyone can relate to those realities and they are not where we want to be. Jennifer Allwood truly provides a breath of fresh air to this issue, and she does it by relating, com...

6 Apr 20201h 22min

772: The positives and negatives from COVID-19

772: The positives and negatives from COVID-19

We are in an unprecedented global crisis with the coronavirus. Nearly every American and human is being impacted. I asked this short question on Facebook, “Would you share a positive and a negative re...

1 Apr 202051min

771: Fight for deep work blocks, Habits with John Mark Comer

771: Fight for deep work blocks, Habits with John Mark Comer

Are you able to concentrate? Focus? Think critically and creatively? In episode #767 I brought you John Mark Comer and we discussed the profound message in his book, “The Ruthless Elimination of Hurry...

30 Mar 202025min

770: Expect the best, prepare for the worst, and maximize what comes

770: Expect the best, prepare for the worst, and maximize what comes

Encouragement. Especially in a time of crisis, it is simply the difference between success and failure. Are you feeling encouraged? Are the “facts”, “reality”, and the latest statistics from the media...

25 Mar 202035min

769: Coping with small business downturns in times of crisis, now and in the future

769: Coping with small business downturns in times of crisis, now and in the future

As of this episode publishing in March, 2020, we are amidst the coronavirus epidemic. Much will be lost in small business during these coming weeks and possibly months. Not all will be salvaged. The g...

23 Mar 20201h 29min

768: Auditing the negative to be positive

768: Auditing the negative to be positive

Being positive instead of negative, we’ve all heard plenty about. But then we go about our days and our lives being...what? Are we really changing ourselves? As I often seek to do, I want to know the ...

18 Mar 202051min

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