722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

767: Stop Hurrying and Start Producing, with John Mark Comer

767: Stop Hurrying and Start Producing, with John Mark Comer

We are all busy and we’re all in a hurry. Who just loves it? Who feels they are producing their best work while in such a harried state? Yet, who feels trapped by it? So now I’m going to give you some...

16 Mar 20201h 17min

766: How to stand out and appeal to your target customer

766: How to stand out and appeal to your target customer

For all of you with a product or service: 1) Who is your specific customer, 2) What problem do you solve for them, and 3) How do you stand out from your competition? I’m sure you’ve heard messages aro...

11 Mar 202051min

765: Simply give people what they want - Habits with Will Bowen

765: Simply give people what they want - Habits with Will Bowen

So often in business start ups, and even in well established businesses, we make huge investments in giving people what we think and believe they want. We know we can help solve a problem or fulfill a...

9 Mar 202026min

764: Lifestyle changes that produced positive results

764: Lifestyle changes that produced positive results

Nothing changes till something changes. An oft quoted saying. But if you sit down right now and look at your life and where you want to progress or where you are dissatisfied, and take out pen and pap...

4 Mar 202050min

763: Complaining is poisoning our success, with Will Bowen

763: Complaining is poisoning our success, with Will Bowen

You want more success and better fruition for your life. What you are about to have revealed is possibly your greatest, most detrimental bad habit. As English is the international business language, c...

2 Mar 20201h 15min

762: The guide style that inspires you

762: The guide style that inspires you

I did not intend for this to be a show, it was just an honest question. But 52 comments later, it became a show. I simply asked this question on Facebook (agentkmiller), “I often ponder the spirit of ...

26 Feb 202058min

761: Success doesn’t happen by accident, Habits with Howard Partridge

761: Success doesn’t happen by accident, Habits with Howard Partridge

We would all agree to that statement, “Success doesn’t happen by accident.” But the reality is, most people subconsciously feel it will either happen to them or not. Our culture today takes less respo...

24 Feb 202024min

760: Controlling when you are out of control

760: Controlling when you are out of control

Check this out, I asked Ziglar listeners this question, “Throughout a given day, do you generally behave as you intend to? If/when you don’t, what tends to derail you?” As responses started pouring in...

19 Feb 20201h 8min

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