722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

751: Leaders are learners - Habits with Rick McDaniel

751: Leaders are learners - Habits with Rick McDaniel

Key word is, "learners". But let us clarify that word. The definition is, "gain or acquire knowledge of or skill in (something) by study, experience, or being taught." We hear a lot of things that we ...

20 Jan 202022min

750: How much do we really need love and affection?

750: How much do we really need love and affection?

Love and affection I think we would all say have value, but how much, in what way, and why? How important is it? What place does it have in our home, our work, and in all our relationships? Zig Ziglar...

16 Jan 20201h 8min

749: Discover your style in these 12 areas that run your life, with Rick McDaniel

749: Discover your style in these 12 areas that run your life, with Rick McDaniel

Who you are is good to know but how you are is even better. Meaning, if you’ve done a personality profile to help understand who you are, the only relevance is utilizing the information to better guid...

13 Jan 20201h 2min

748: Does your faith make any real difference?

748: Does your faith make any real difference?

That headline itself is rife with controversy, but I think to any sane person it is a fully legitimate question we have all pondered. It is one thing to have faith and a belief. It is another to expec...

8 Jan 202055min

747: Symptomatic self-help, let’s get to the root issue

747: Symptomatic self-help, let’s get to the root issue

After a lifetime in personal development and five years investigating and talking with the top leaders in personal development, I believe we are, all of us, so often missing the root issues of our own...

6 Jan 202033min

746: Maximizing the engine of you

746: Maximizing the engine of you

It’s a New Year and weight loss, exercise, and eating better are the the most searched for New Year’s Resolution topics. This show is about personal development, growth, change, and success, and this ...

1 Jan 20201h 31min

745: Our body is a gift from the Creator - Habits with Dr. Lee Warren

745: Our body is a gift from the Creator - Habits with Dr. Lee Warren

This is a license to invest in ourselves, not an admonishment. If you woke up to a brand new car in your driveway and a notecard that said, "From God", you would be ecstatic and you would take care of...

30 Des 201924min

744: Does your work interest you? Should it?

744: Does your work interest you? Should it?

Should your work truly interest you? What are you missing if it does not? Though as you will hear in the show, maybe interest in your work is not the absolute end all. Here is the question I posed to ...

26 Des 201947min

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