722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1645)

669: What are the most beneficial habits? -  Habits with Michael Hyatt

669: What are the most beneficial habits? - Habits with Michael Hyatt

How would you like to hear an opinion on the most beneficial habits, from one of the most influential influencers in business today? Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Apr 201930min

668: What have you achieved that others thought you could not? - Q&A with Richie Norton

668: What have you achieved that others thought you could not? - Q&A with Richie Norton

Having confidence in yourself and faith and support from others is priceless. Yet, there is also something sweet about achieving something others didn’t think you could. Maybe you weren’t so sure eith...

3 Apr 201939min

667: Michael Hyatt - Achieve More (of what you want) by Doing Less (of what you really don't have to do)

667: Michael Hyatt - Achieve More (of what you want) by Doing Less (of what you really don't have to do)

You are overwhelmed. You have too much to do. So I have a question for you - if you could wave a magic wand, would you rather get more done or have less to do? Productivity messages generally focus on...

1 Apr 20191h

666: Fighting the enemy - Q&A

666: Fighting the enemy - Q&A

Show 666, “The number of the beast!” While I don’t fear a number, I know this number has some weighty baggage that I do not discount. I decided to take the opportunity to hit some hard things head on....

27 Mar 20191h 2min

665: Richie Norton’s financial advice: learn how to make money - Habits with Richie Norton

665: Richie Norton’s financial advice: learn how to make money - Habits with Richie Norton

What are the habits of a guy whose fame comes from doing stupid things? Pretty stellar, and showcases how Richie Norton is defining stupid as the New Smart. My favorite spoke on the Ziglar Wheel of Li...

25 Mar 201927min

664: How are you coping with emotional strife? - Q&A with Miles Adcox

664: How are you coping with emotional strife? - Q&A with Miles Adcox

You are not emotionally perfect. Neither am I. You have had some level of emotional strife in your life. Me too. So how are you coping with it? That is the question I posted on Facebook. I asked, “Wha...

20 Mar 201947min

663: Richie Norton | Your stupid idea is way smart

663: Richie Norton | Your stupid idea is way smart

Not just a catchy title folks.  In this show we are going to equip you to do something stupid, maybe something you’ve had in mind for a while. Stupid by the world’s standards, that is. Stupid compared...

18 Mar 20191h 2min

662: Is admitting really the first step? - Q&A

662: Is admitting really the first step? - Q&A

What is a negative truth about yourself you would like to change? We hear a short clip from Zig Ziglar about his past. A past where he referred to himself as, and had his kids call him, fat boy. Why? ...

13 Mar 201950min

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