722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1645)

654: Choose your own label

654: Choose your own label

Got labels? In this show, we’re going to talk about labels. The ones we want and don’t want. There are labels, positive and negative, we are given. That we often believe. There are many leaders who sa...

13 Feb 201946min

653: First listen to yourself - Habits with Oscar Trimboli

653: First listen to yourself - Habits with Oscar Trimboli

What are the healthy habits of a professional listener? Though Oscar Trimboli actually says he’s not, he’s striving like we all are. But he’s a professional listening teacher at the least! This is our...

12 Feb 201929min

652: Revealing the enemy of your peace

652: Revealing the enemy of your peace

What is the primary enemy of your ongoing peace? This is the question I posed to our listeners. I’m referring back to my interview with Rick Hanson in show #647 where we talked about being Resilience....

6 Feb 201948min

651: Oscar Trimboli, how to succeed by listening, deeply

651: Oscar Trimboli, how to succeed by listening, deeply

Do you hear me? Do you hear anyone? In this show I give focus to a skill that can increase your social stature, influence and overall opportunity...exponentially. A skill that, according to our guest,...

4 Feb 201956min

650: Do you look forward to retiring, or not?

650: Do you look forward to retiring, or not?

The answer is more important than you’d think. I’m bringing you a two minute clip from Zig Ziglar today on, retirement. I’ll preface by admitting what he says is somewhat controversial. But the point ...

30 Jan 201935min

649: Being enough - Habits with Rick Hanson

649: Being enough - Habits with Rick Hanson

Do you feel you are enough? This is our Habits show, where we walk through the seven spokes of the Ziglar Wheel of Life, and this time we get to do it with Rick Hanson, our guest in show 647, where we...

28 Jan 201932min

648: Remove your blinders to the main 7 challenges that threaten you

648: Remove your blinders to the main 7 challenges that threaten you

Do you see it coming?! In this show I harken back to show 643 with Carey Nieuwhof where we discussed his message, “Didn’t See It Coming”, Overcoming the 7 Greatest Challenges That No One Expects and E...

23 Jan 201947min

647: Rick Hanson -- How To Hardwire Your Brain For Happiness And Resilience

647: Rick Hanson -- How To Hardwire Your Brain For Happiness And Resilience

Do you want to be happy, joyful, at peace? I can’t imagine anyone would say no. But as a human we generally look to our circumstances to provide these things. Something else is being...resilient...mea...

21 Jan 20191h 14min

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