722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1643)

311: Leadership Principles from Zig’s Mother

311: Leadership Principles from Zig’s Mother

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Mar 201540min

310: Buying and Selling lessons from Zig

310: Buying and Selling lessons from Zig

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Mar 201525min

309: Building Trust

309: Building Trust

John Lee Dumas of Entrepreneur on Fire uses Zig's principles to build influential trust in today’s online world.​ Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mar 201534min

308:  Relationships that break down barriers

308: Relationships that break down barriers

How to be trustworthy and develop winning relationships Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mar 201532min

307: Keeping perspective in your marriage

307: Keeping perspective in your marriage

The beauty of Zig Ziglar's message was how he fluidly and powerfully addressed a whole-life approach. Business and work success couldn't come at the expense of relational success. In this segment, he changes our paradigm in a key relationship area...marriage. Enjoy!   Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 201527min

306: Zig’s Mindset For Success

306: Zig’s Mindset For Success

His affirmations and blessing upon you Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Feb 201510min

305: Prospecting

305: Prospecting

Zig says prospecting is the most important part of the sales process. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Feb 201547min

​304: Role Models - Who have you patterned your life after?

​304: Role Models - Who have you patterned your life after?

- Over 100 comments on Facebook to this question Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Jan 201538min

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