722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1643)

Loving Leadership in Marriage

Loving Leadership in Marriage

Zig Ziglar gives advice about how to keep your marriage loving and fulfilling. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Apr 20109min

Need Awareness (Sales)

Need Awareness (Sales)

Zig Ziglar gives a sales training lesson on being aware of our prospect's specific need. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Apr 201012min

The Communication Problem

The Communication Problem

Zig Ziglar gives advice on how to build winning relationships by taking the time to stop and have meaningful conversations with others. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Apr 20109min

A Word of Encouragement

A Word of Encouragement

Zig Ziglar shares how to speak an encouraging word.  Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Apr 201013min

TV and your Children

TV and your Children

Zig Ziglar gives advice on how to raise positive children in our current culture Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Mar 201011min

Giving To Others

Giving To Others

Zig Ziglar give advice on how to build winning relationships by looking for the good in people. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Mar 201011min

Children are what they hear

Children are what they hear

Mr. Ziglar shares words of wisdom about how to raise a positive child in a negative world. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mar 201013min

Choose your Words Carefully

Choose your Words Carefully

Zig Ziglar talks about the harm we can do to others and ourselves with our words Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Mar 201012min

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