722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1642)

Using Adult Language

Using Adult Language

Zig Ziglar encourages you to use adult language and four-letter words in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Feb 201011min

Lead With Need

Lead With Need

Zig Ziglar teaches sales people the steps in making a sale. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Feb 201011min

Overcoming Call Reluctance

Overcoming Call Reluctance

Zig Ziglar gives a sales training lesson. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Feb 201011min

Making Your Marriage Better

Making Your Marriage Better

Learn how to make your sex life even better in your marrige by applying these principles from Zig Ziglar. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Jan 201011min

Keys to Prospecting

Keys to Prospecting

Zig Ziglar shares with you the ideas of how to find prospects for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Jan 201012min

Become a good finder

Become a good finder

Zig Ziglar exhorts you to look for the good qualities of another person when you interact with them. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Des 200912min

Leading Happy, Productive Employees

Leading Happy, Productive Employees

Zig Ziglar shows how when a company gives employees what they need to be happy at work, employees will be more satisfied and more productive. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Des 200910min

Get out of your sales slump

Get out of your sales slump

Zig Ziglar gives great advice to new salespeople or those who are in a sales slump. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Des 200910min

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