722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1642)

The Importance of Mentors

The Importance of Mentors

Zig Ziglar tells of his first years in sales and how others in his life mentored him to success. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Sep 200922min

Romance can Last a Lifetime

Romance can Last a Lifetime

Zig Ziglar gives ideas on how to make your marriage happier and healthier. He suggests things we can do to keep the romance alive. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Sep 200912min

The power of self-talk

The power of self-talk

Zig Ziglar describes how you can succeed with positive self-talk Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Sep 200916min

Kick the Cat

Kick the Cat

Zig Ziglar tells his famous "kick the cat" story illustrating the power our attitude has on others. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Aug 200911min

Relationships Matter

Relationships Matter

Zig Ziglar gives us 10 Commandments of Human Relations to help us build meaningful relationships on the job and off the job. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Aug 200912min

Staying Motivated

Staying Motivated

Zig Ziglar shares one of his signature stories and helps you to understand how you can control your attitude. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Jul 200919min

Building a Healthy Self-Image

Building a Healthy Self-Image

Zig Ziglar give 9 specific action steps a person can take to build a healthy self-image. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Jul 200910min

Give Your Child a Chance!

Give Your Child a Chance!

Zig Ziglar give you tips on how to raise positive children in a negative world. Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Jul 20099min

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