722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1655)

Consistent Parenting

Consistent Parenting

Hear a portion from Zig's popular Raising Positive Kids series. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mai 20087min

HEART of the salesperson

HEART of the salesperson

Zig takes the acronym "HEART" to describe the necessary traits of a professional sales person. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Mai 200811min

Personal Growth

Personal Growth

Zig discusses the benefits of being a continual learner. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Mai 200820min

Having a successful marriage

Having a successful marriage

Zig teaches about the indicators of a happy marriage. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Apr 200823min

Becoming a better salesperson

Becoming a better salesperson

Through his storytelling Zig shares some skills a person needs to become a better salesperson – or a better person period. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Apr 200813min

Getting cooked in the squat

Getting cooked in the squat

Zig shares one of his most famous stories and teaches us the value of getting things done today. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Apr 200814min

Positive Thinking

Positive Thinking

Zig discusses what positive thinking will help you do and what positive thinking won’t do. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Mar 200827min

What makes a person successful?

What makes a person successful?

Zig discussed what character traits make a person successful and what responsibility the school system and parents have in teaching these concepts. Learn more about your ad choices. Visit megaphone.fm...

20 Mar 200814min

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