722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1655)

Encourage Others

Encourage Others

Zig Ziglar reminds you with humorous stories and anecdotes the power found in encouragement. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Mar 200817min

Selling is transference of feeling

Selling is transference of feeling

Zig inspires us to become motivated and enthusiastic about what we well and to share that enthusiasm with our customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Mar 200823min

The Day Before Vacation

The Day Before Vacation

Zig analyzes what makes us so productive on the day before we leave for vacation and motivates you to use those same skills all year long. Learn more about your ad choices. Visit megaphone.fm/adchoice...

29 Feb 200824min

Christian motivation

Christian motivation

Zig Ziglar will show you specific scriptures that complement his philosophy. Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Feb 200817min

How to become a happy hugger!

How to become a happy hugger!

Zig Ziglar tells you how to build intimacy in your marriage Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Feb 200816min

Qualities of Success

Qualities of Success

Zig Ziglar discusses some of the qualities necessary to achieve success in your life. Learn more about your ad choices. Visit megaphone.fm/adchoices

2 Feb 200823min

Investing in yourself

Investing in yourself

How do you become a professional salesperson – you become a professional. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Jan 200816min

What is Over The Top?

What is Over The Top?

Zig Ziglar paints a word picture describing someone who has reached the "top" and gone over! Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 200816min

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