722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1656)

Judgement: Who Gets A Penalty & Who Gets A Pass

Judgement: Who Gets A Penalty & Who Gets A Pass

In the last episode we talked about grace. I want to give focus to judgment, and I mean towards people. The word in today’s culture has a negative connotation. “Who are you to judge!” is often thrown ...

3 Des 202411min

Grace: Who Deserves It, What About Justice & How Does It Help Us w/ Julia Baird

Grace: Who Deserves It, What About Justice & How Does It Help Us w/ Julia Baird

An eye for an eye, a tooth for a tooth. You hit me, I hit you back. You disrespect me, I disrespect you. That would be the opposite of grace. Grace is generally considered offering a kindness, anyways...

2 Des 20241h 47min

Self-Compassion: What Is The Payoff of Concern vs Indifference For Yourself w/ Dr. Kristin Neff

Self-Compassion: What Is The Payoff of Concern vs Indifference For Yourself w/ Dr. Kristin Neff

As a guy, the concept of compassion has little place in my life. Especially as an athlete, there was no value in compassion. You ignore any pain and keep going. It reminds me of the depiction of the a...

30 Nov 20241h 2min

Giving Thanks For Self: What Would Make The Holidays Better For Everyone

Giving Thanks For Self: What Would Make The Holidays Better For Everyone

Imaging waking tomorrow for Thanksgiving. You are in a jail cell. You look out the one, small window of your cell where you can see a perfect, Norman Rockwell scene of the holidays. Kids outside sledd...

29 Nov 20249min

Positive Programming: How To Properly Program Your Mind For Goodness

Positive Programming: How To Properly Program Your Mind For Goodness

My recent show with Upworthy VP Lucia Knell and head of content and innovation Gabriel Reilich about the book they put together called, GOOD PEOPLE: Stories From the Best of Humanity, has me continual...

27 Nov 202412min

Worldview: How It Controls Your Existence & How To Revise It For Greater Benefit

Worldview: How It Controls Your Existence & How To Revise It For Greater Benefit

What is a worldview? AI defines it as a person's or society's fundamental way of thinking about the world, and it's made up of their values, beliefs, and expectations. I take this one step further to ...

26 Nov 202413min

Good News: Are People Actually Bad & Is The World Really A Trashcan Fire. Or Not. w/ Gabriel Reilich & Lucia Knell of Upworthy

Good News: Are People Actually Bad & Is The World Really A Trashcan Fire. Or Not. w/ Gabriel Reilich & Lucia Knell of Upworthy

You may well have heard of Upworthy. Upworthy is a media brand that focuses on positive storytelling. They have millions of followers on social media and email subscribers, who tune in to hear good ne...

25 Nov 20241h 29min

Expectations: How To Have High Expectations & Not Disappoint Yourself

Expectations: How To Have High Expectations & Not Disappoint Yourself

The topic of expectations continues to come up as I talk with people in the human potential movement. As an aspiring person who would be listening to a podcast like this, of course you have some posit...

22 Nov 202456min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
rss-strid-de-norske-borgerkrigene
foreldreradet
rss-sunn-okonomi
rss-kunsten-a-leve
jakt-og-fiskepodden
hverdagspsyken
merry-quizmas
gravid-uke-for-uke
sinnsyn
lederskap-nhhs-podkast-om-ledelse
rss-mann-i-krise-med-sagen
rss-impressions-2
fryktlos
level-up-med-anniken-binz
rss-kull
hagespiren-podcast