722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

Bioinsperationalist Jeff Karp | How To Harness Nature Through Science To Free Your Mind & Take Action

Bioinsperationalist Jeff Karp | How To Harness Nature Through Science To Free Your Mind & Take Action

Most of us think we are driving through our lives with automatic shifting, like almost all cars nowadays. But in truth, our life is a stick shift and we must manually shift gears. And most of us habit...

8 Apr 20242h

A Guide To The Most Beneficial Meats

A Guide To The Most Beneficial Meats

Our bodies drive everything we do, so in an effort to get them in the best shape possible, in this episode we are talking about meat. Eating meat or not is one issue, but if you choose to, are they al...

5 Apr 20241h 7min

2 Ways To Practice Being Present & How It Is Actually Of Value To You

2 Ways To Practice Being Present & How It Is Actually Of Value To You

I met with a group of guys this morning to talk about being present. It's actually a group of Colorado guys from Denver and Colorado Springs who adventure together. We mountain bike, run, hike, raft, ...

4 Apr 202412min

Why It Is So Hard To Be Well & How To Reframe Your Mind To Live Healthier

Why It Is So Hard To Be Well & How To Reframe Your Mind To Live Healthier

We are generally driven to do the right thing in our lives. We practice personal hygiene, we get the kids off to school, we work and pay the bills, we pay our taxes and we attend social functions and ...

4 Apr 202412min

Dr. Tom O’Bryan | 7 Lifestyle Adjustments To Reduce Your Chance Of Disease By 95%

Dr. Tom O’Bryan | 7 Lifestyle Adjustments To Reduce Your Chance Of Disease By 95%

7 Lifestyle Adjustments To Reduce Your Chance Of Disease By 95%. That seems an almost preposterous claim. I’ve studied health and wellness for three decades and been heavily involved in Functional Med...

1 Apr 20241h 56min

The Most Nutrient Dense & Beneficial Veggies You Can Eat

The Most Nutrient Dense & Beneficial Veggies You Can Eat

Your body is the vehicle for all your drive, so we seek to strengthen it for you in this episode. We live in a culture where many people don’t eat many vegetables, and if they do, they gravitate towar...

29 Mar 20241h 8min

Enjoying The Ride vs Achieving The Destination - Which Is More Important?

Enjoying The Ride vs Achieving The Destination - Which Is More Important?

It will surprise you for me to say, it depends. We all have something we want and the clarity of what we want and why is what makes up our drive. The cultural and high achiever perspective is to but s...

28 Mar 202411min

6 Steps To Being Authentic When You Are a People Pleaser

6 Steps To Being Authentic When You Are a People Pleaser

We've been talking about belonging and how true belonging is not merely "fitting in." Thanks to Ritu Bhasin, author of We've Got This, for bringing us to the concept. For all of you who are people ple...

27 Mar 202416min

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