722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

How To Belong To Yourself When You Are A Tool

How To Belong To Yourself When You Are A Tool

In my previous episode with Ritu Bhasin, author of We Got This, we dove deep into the concept of belonging and she wisely stated we must first begin by belonging to ourselves. Few of us were ever taug...

26 Mar 202410min

Ritu Bhasin On How To Find True Belonging Vs Merely Fitting In

Ritu Bhasin On How To Find True Belonging Vs Merely Fitting In

One of the key drives of our lives is to belong. To truly belong where we are known and accepted and respected, if not loved. We often mistake fitting in for belonging. We perform to fit in at school,...

26 Mar 20242h 4min

An Exhaustive Review Of The Best Sleep Habits

An Exhaustive Review Of The Best Sleep Habits

You are driven by your values and today we discuss the value of feeling good, and we look at sleep. Think about this, everyday we must eat. But we can eat junk food and feel like crap, or we can eat w...

22 Mar 20241h 38min

Our Energy Drives Others | 6 Ways To Be Conscientious & Effective

Our Energy Drives Others | 6 Ways To Be Conscientious & Effective

You can be driven and confident at your core, and yet your energy can be off. This will hamper you and it negatively affects others around you. If your energy is good and on, then go forth and bless a...

20 Mar 202411min

Attachment Style Expert Thais Gibson | How To Recognize & Rewire How You Relate To People

Attachment Style Expert Thais Gibson | How To Recognize & Rewire How You Relate To People

I state we are all driven by our desires or our fears. Positively or negatively. In relationships, the same holds true and it’s explained and defined by our attachment styles. As a child you experienc...

18 Mar 20242h 28min

Why Calories In vs Calories Burned Doesn’t Always Work

Why Calories In vs Calories Burned Doesn’t Always Work

This is a What Drives Your Health episode where we look to support your body, which everything you drive is dependent on. Let’s talk about why calories in vs calories burned doesn’t always work. You’v...

15 Mar 202458min

Stop & Notice How Your Life Philosophy Is Driving You - For Better Or Worse

Stop & Notice How Your Life Philosophy Is Driving You - For Better Or Worse

We all live with a life philosophy. We have guiding principles, beliefs, and expectations that influence everything we think and do. But most people are unaware of the philosophy they are living under...

14 Mar 202411min

Why You Don’t Want To Wait For Something To Happen & How To Trigger Your Drive Now

Why You Don’t Want To Wait For Something To Happen & How To Trigger Your Drive Now

It’s become a perspective in our culture that you are waiting for something to happen, so you can respond and become extraordinary. Our movies often show someone just existing through life, then all t...

13 Mar 20249min

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