722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

You Have As Much Drive As Anyone, Only The Fuel & Destination Is In Question

You Have As Much Drive As Anyone, Only The Fuel & Destination Is In Question

This is the biggest myth I’m on a mission to dispel, that some people are driven and others are not. It’s a lie. And I want you to tell yourself and everything this good news. When you are on the couc...

12 Mar 202413min

What Drives Celebrity Realtor Ryan Serhant | 3 Ways To Stand Out From the Crowd & Build Your Following

What Drives Celebrity Realtor Ryan Serhant | 3 Ways To Stand Out From the Crowd & Build Your Following

Ryan Serhant is one of the most successful and well-known real estate brokers in the world. Ryan is known as a star of Bravo’s Emmy-nominated Million Dollar Listing New York, its spin-off show Sell It...

11 Mar 20242h 9min

What Drives Authentic Leadership Expert Kristen Hadeed

What Drives Authentic Leadership Expert Kristen Hadeed

I’m back with authentic leadership expert Kristen Hadeed to talk about what drives her as she influences other leaders around the world. Kristen is a prolific speaker and personality people in key lea...

8 Mar 20241h 4min

How To Manifest When You Don't Believe In Manifesting

How To Manifest When You Don't Believe In Manifesting

Today the buzzword in self-improvement is manifesting. People seem fairly polarized on the topic, either fully embracing it as magical or fully rejecting it as evil. I’ll admit I’ve struggled with the...

7 Mar 202410min

Authentic Leadership w/ Kristen Hadeed | How To Lead & Connect As Your Authentic Self

Authentic Leadership w/ Kristen Hadeed | How To Lead & Connect As Your Authentic Self

The fact you are listening to this podcast tells me you are driven to influence others, and influence is leadership. So whether you want to positively influence your kids or friends or coworkers, or y...

6 Mar 20241h 21min

What Drives Pulitzer Prize Winning Reporter & Supercommunicator Charles Duhigg

What Drives Pulitzer Prize Winning Reporter & Supercommunicator Charles Duhigg

I’m back with Pulitzer prize-winning reporter, CHARLES DUHIGG, author of the landmark bestseller and my favorite resource on habits, The Power of Habit which spent three years on the New York Times be...

1 Mar 20241h 26min

Charles Duhigg: How To Drive From Mere Communication To Actual Connection

Charles Duhigg: How To Drive From Mere Communication To Actual Connection

Here in America we are massively overfed, and often undernourished. Likewise we are in an age of dramatic overcommunication, and under-connection. And here lies the opportunity. This is the superpower...

26 Feb 20241h 28min

Transforming Conflict |  The Big Idea & Action w/ Kevin

Transforming Conflict | The Big Idea & Action w/ Kevin

This is my Big Idea & Action episode where I pull out the key highlights from our series on transforming conflict. Our catalyst was William Ury, one of the world’s best-known experts on negotiation, a...

22 Feb 202425min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
jakt-og-fiskepodden
foreldreradet
rss-strid-de-norske-borgerkrigene
rss-sunn-okonomi
hverdagspsyken
merry-quizmas
sinnsyn
rss-kunsten-a-leve
gravid-uke-for-uke
tomprat-med-gunnar-tjomlid
fryktlos
rss-impressions-2
rss-mann-i-krise-med-sagen
rss-kull
hagespiren-podcast
level-up-med-anniken-binz