722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

Transforming Conflict | How To Build A Bridge & Find A Third Way In Conflict

Transforming Conflict | How To Build A Bridge & Find A Third Way In Conflict

We continue our series on transforming conflict which we began with William Ury. William, one of the world’s best-known experts on negotiation, and the co-author of Getting to Yes, the world’s all-tim...

21 Feb 20241h 6min

What Drives International Negotiation & Conflict Expert William Ury

What Drives International Negotiation & Conflict Expert William Ury

We’re back with negotiation, conflict, and possibilities expert William Ury. In our previous discussion we dove deep into the focus of his new book, POSSIBLE: How We Survive (and Thrive) in an Age of ...

19 Feb 20241h 7min

Transforming Conflict w/ William Ury | How To Engage In & Rise Above Any Conflict

Transforming Conflict w/ William Ury | How To Engage In & Rise Above Any Conflict

We begin a series on conflict, or more specifically, the possibilities within or around conflict. We seem to be a world more at conflict than ever. We can ask why, but where it starts is with us and c...

16 Feb 20241h 20min

What Drives Your Health | How To Keep Choice Pollution From Giving You Anxiety

What Drives Your Health | How To Keep Choice Pollution From Giving You Anxiety

This is a What Drives Your Health episode and we look at how choice pollution is feeding into your anxiety. This is not what we want fueling our drive. When you are faced with too many choices, you ar...

15 Feb 20241h 4min

Inner Mastery w/ Kevin Miller | The Big Idea & Action

Inner Mastery w/ Kevin Miller | The Big Idea & Action

This is my The Big Idea & Action episode to distill down our series on Inner Mastery. Inner Mastery IS…your drive. Your drive isn’t out there, it’s all inside you. It’s just waiting for you to get it ...

14 Feb 202431min

Inner Mastery w/ Hitendra Wadhwa | How To Transcend & Respond vs Justify & React

Inner Mastery w/ Hitendra Wadhwa | How To Transcend & Respond vs Justify & React

This episode is part 3 in my series on Inner Mastery. We think what drives us is the desire for something...out there. It's having a goal and wanting the goal so much that we're motivated enough to do...

12 Feb 20241h 11min

What Drives Inner Mastery Expert Hitendra Wadhwa

What Drives Inner Mastery Expert Hitendra Wadhwa

We’re back with Inner Mastery expert Hitendra Wadhwa. In our previous discussion we dove deep into the focus of his book, INNER MASTERY, OUTER IMPACT: How Your Five Core Energies Hold the Key to Succe...

9 Feb 20241h 9min

Inner Mastery w/ Hitendra Wadhwa | How To Transform Into Your True Self

Inner Mastery w/ Hitendra Wadhwa | How To Transform Into Your True Self

In this episode we look at a key myth about drive. That it comes from focusing on an external motivation. You are driven to make more money, secure a certain relationship, attain a position, have an e...

8 Feb 20241h 23min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
jakt-og-fiskepodden
foreldreradet
rss-strid-de-norske-borgerkrigene
rss-sunn-okonomi
hverdagspsyken
merry-quizmas
sinnsyn
rss-kunsten-a-leve
gravid-uke-for-uke
tomprat-med-gunnar-tjomlid
fryktlos
rss-impressions-2
rss-mann-i-krise-med-sagen
rss-kull
hagespiren-podcast
level-up-med-anniken-binz