722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1655)

Challenging Core Tenants Of Human Belief & Consciousness w/ Spiritual Teacher Ram Dass & Parvati Markus

Challenging Core Tenants Of Human Belief & Consciousness w/ Spiritual Teacher Ram Dass & Parvati Markus

As humans, we are governed by our core beliefs, many of which we aren’t even aware of. There are so many things we believe to be true and so many foundational concepts of our perception we never quest...

13 Nov 20251h 9min

Sticking To Your Healthy Habits Plan When Your Days Rarely Go As Planned w/ Behavioral Change Researcher Michelle Segar

Sticking To Your Healthy Habits Plan When Your Days Rarely Go As Planned w/ Behavioral Change Researcher Michelle Segar

Most of us have a daily plan that includes a routine of productive habits. Sometimes the plan happens. And you have a few days, maybe even a week of things running smoothly. Then there is an interrupt...

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The Intelligence of Your Heart - How It Can Be Blocked & How To Free Your Heart’s Capabilities w/ Holistic Physician Dr. Bradley Nelson

The Intelligence of Your Heart - How It Can Be Blocked & How To Free Your Heart’s Capabilities w/ Holistic Physician Dr. Bradley Nelson

Have you ever had an emotion from a past trouble or trauma resurface out of nowhere? I feel we talk about it often, that you encountered something and out of nowhere it seems, you felt overcome with s...

3 Nov 202555min

Options For Success Without Having To Be In The Spotlight w/ Team Building Expert Tim Schurrer

Options For Success Without Having To Be In The Spotlight w/ Team Building Expert Tim Schurrer

We are in a culture where it seems success is about being in the spotlight. Everyone must be a content creator. Everyone must become a known personality. Everyone must grow a platform, be on stage, an...

31 Okt 20251h 9min

Relational Attachments: Why Are You Attached, Should You Be, And What Is Most Healthy w/ Attachment Expert Jessica Baum

Relational Attachments: Why Are You Attached, Should You Be, And What Is Most Healthy w/ Attachment Expert Jessica Baum

I continue to interest myself with the concept of “attachments.” How and why we attach to anything. In this episode, I’m focusing specifically on relational attachments again.The concept is that in ou...

27 Okt 20251h 8min

What Impact Does Your Attitude On Aging Have Towards Your Literal Aging w/ Yale Professor Dr Becca Levy

What Impact Does Your Attitude On Aging Have Towards Your Literal Aging w/ Yale Professor Dr Becca Levy

How will you age? Whether you are in your late twenties, fifties, or late eighties, everyone feels they are getting older. Of course we are chronologically getting older, so is a child, but we view ch...

24 Okt 20251h 3min

How To Escape Obscurity & Effectively Share Your Message w/ Personal Brand Guru Rory Vaden

How To Escape Obscurity & Effectively Share Your Message w/ Personal Brand Guru Rory Vaden

In today’s marketplace, it seems the best teachers, trainers, and guides must also become performers. We call it “content creators” and if you’re not devoting half or more of your time on camera or wr...

20 Okt 20251h 6min

Changing Your Identity & Getting Comfortable In Your Own Skin w/ Actor Josh Peck

Changing Your Identity & Getting Comfortable In Your Own Skin w/ Actor Josh Peck

I revere people who have made a significant transformation to their identity. We like to celebrate people who have make huge accomplishments out in the world. But people who actually transformed who a...

17 Okt 202558min

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