722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1646)

Persuading Beats Convincing

Persuading Beats Convincing

#930: Even with the best intent we often find ourselves “telling and selling” to influence others. Whether it's to get someone interested in our product or service, trying to express our opinion and p...

6 Okt 20211h

Jeff Brown’s Habits | Crediting Mastermind Groups For His Success

Jeff Brown’s Habits | Crediting Mastermind Groups For His Success

#929: I’m back with Jeff Brown who was with me in episode 927 to talk about the message of his podcast and book, both titled, “Read To Lead”, where our focus was the power of reading and specifically ...

4 Okt 202138min

What You Would Do With More Money

What You Would Do With More Money

#928: In this clip from Zig, he surely does not negate making and having money. He was always outspoken about his joy of nice things. A nice house with a big pool, nice cars, nice clothes and vacation...

29 Sep 202156min

Jeff Brown | Reading Is Our Greatest Tool For Success

Jeff Brown | Reading Is Our Greatest Tool For Success

#927: Voracious reading is going to benefit you by exposure alone. But ultimately the point, or at least the opportunity, is to learn. We all have the access, every day, to life changing books where w...

27 Sep 20211h 7min

The Resources That Change Our Lives

The Resources That Change Our Lives

#926: The only thing that makes us any different throughout our lives is the new information we are exposed to and whether it inspires us to take action on it. In this episode I share a story from Zig...

22 Sep 202142min

Stephen Scoggin’s Habits | Life Is About Choices, Consequences And Perspective

Stephen Scoggin’s Habits | Life Is About Choices, Consequences And Perspective

#925: I’m back with Stephen Scoggins, whose rags to riches story I shared in episode 923, and this time we are talking through his personal habits. He shares a lot of heartfelt lessons that resulted i...

20 Sep 202137min

How To Uncertainty Proof Your Business

How To Uncertainty Proof Your Business

#924: Whose work is better today than it was pre COVID? And why? This is the question I posed to our audience. Tom Ziglar and I talked through the comments and of interest you’ll hear, what business d...

16 Sep 202145min

Stephen Scoggins | You Don’t Have To Hit Rock Bottom To Have An Awakening Moment

Stephen Scoggins | You Don’t Have To Hit Rock Bottom To Have An Awakening Moment

#923: Stephen Scoggins has a great story of rags to riches that you're about to hear. He had a humble beginning in construction. He was given a chance by a mentor and turned it into success and money ...

13 Sep 20211h 9min

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