Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
How I Write2 Apr 2025

Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(110)

Johnny Harris: Master Storytelling on YouTube | How I Write

Johnny Harris: Master Storytelling on YouTube | How I Write

In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and...

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Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write

Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write

Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ...

5 Mar 20251h 9min

Dana Gioia: Why Poetry Matters | How I Write

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Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana brea...

26 Feb 20253h 10min

Ward Farnsworth: How To Say Things That Last Forever | How I Write

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Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical En...

12 Feb 20251h 1min

Alex Hormozi: Copywriting Masterclass | How I Write

Alex Hormozi: Copywriting Masterclass | How I Write

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down ...

5 Feb 20251h 9min

171 Years of Writing Advice in 90 Minutes  | How I Write

171 Years of Writing Advice in 90 Minutes | How I Write

In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy! I ...

10 Jan 20251h 29min

Tucker Max: The King of Memoir Writing | How I Write

Tucker Max: The King of Memoir Writing | How I Write

How do you know the difference between a banger journal entry and the foundation of a memoir? If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, ha...

16 Okt 20241h 35min

Richard Powers: Pulitzer Prize-Winning Stanford Professor | How I Write

Richard Powers: Pulitzer Prize-Winning Stanford Professor | How I Write

Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is h...

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