Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
How I Write2 Apr 2025

Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(111)

Richard Powers: Pulitzer Prize-Winning Stanford Professor | How I Write

Richard Powers: Pulitzer Prize-Winning Stanford Professor | How I Write

Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is h...

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Sam Altman: OpenAI Founder Reveals His Writing System | How I Write

Sam Altman: OpenAI Founder Reveals His Writing System | How I Write

You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer?  As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifi...

25 Sep 202448min

Robert Greene: The Blueprint for a Killer Story | How I Write

Robert Greene: The Blueprint for a Killer Story | How I Write

Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His sec...

18 Sep 20241h 22min

Nick Bilton: The Art of Storytelling in Films, Journalism, and Murder Mysteries | How I Write

Nick Bilton: The Art of Storytelling in Films, Journalism, and Murder Mysteries | How I Write

Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter...

11 Sep 20241h 19min

How Peter Attia Wrote His First Book

How Peter Attia Wrote His First Book

“I’ll never forget the first patient whom I ever saw die.” Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 2...

28 Aug 20241h 15min

How Ben Thompson Built a Writing Empire

How Ben Thompson Built a Writing Empire

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how. Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based ...

21 Aug 20241h 33min

Rob Henderson: How To Write A Memoir

Rob Henderson: How To Write A Memoir

Ever thought to yourself, “I would love to write a memoir someday”?  Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selli...

14 Aug 20241h 34min

The Cultural Tutor: Two Kinds of Writing (Which One Are You?)

The Cultural Tutor: Two Kinds of Writing (Which One Are You?)

Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultur...

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