How Summersalt built a swimwear brand from 10,000 body scans
Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library stil...
1 Jul 38min
Category creation is hard: building Hairstory into retail from zero
Dina Rosenbloom didn't join Hairstory to maintain a brand. She joined to rebuild one and get it to retail. As CEO of a 10-year-old company built on a product that asks customers to stop shampooing, sh...
17 Jun 42min
Why Brian Berger wishes he'd gone wholesale from day one
Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, ...
3 Jun 42min
The brand value equation: why your pricing problem is actually a value problem
What separates brand builders who last from those who chase performance forever? Doug Zarkin has spent three decades answering that question across franchise, retail, and direct selling, and his frame...
20 Mai 29min
The Secret Behind True Botanicals' 50% Retention Rate
Nearly 50% retention in a category where most brands are lucky to hit half that. That number, which Mila Mendez doesn't deny is in the ballpark, is the clearest signal that True Botanicals has figured...
6 Mai 37min
Why Marine Layer Thinks Agentic Commerce Is Just the New SEO
Michael Natenshon built Marine Layer starting from a single T-shirt he could not replace, spent a year and a half developing custom fabric from scratch, and then opened a pop-up shop purely to collect...
15 Apr 31min
Why Dude Wipes drives its own website traffic to Walmart and Amazon
Most brands treat their website as the transaction. Dude Wipes treats it as the handoff, routing visitors directly to Walmart, Target, Amazon, and club rather than pushing a native cart. It sounds lik...
1 Apr 33min
How Draper James increased margin by cutting promo days while maintaining conversion
Draper James cut promotional days significantly last year and saw margin expansion plus AOV increases. VP of E-commerce and Brand Marketing Piper Parsley walked CEO Jeannie Yoo (who joined in October)...
18 Mar 37min
