Let's Talk Pricing Podcast

Let’s face it—the moment of truth in pricing and sales is how well your sales force can negotiate and defend the prices you’ve set. Many organizations fall short of profit potential due to misalignmen...

11 Apr 202323min

Curiosity allows us to look beyond our current situation and ask "What else could or should we be doing?" Too often we get stuck in routines or become so myopically focused on tomorrow's deliverables ...

16 Mar 20238min

Artificial intelligence is making an impact on many industries and pricing is one among them. While a completely automated pricing solution for B2B is still far away there are many innovations that ha...

16 Mar 202315min

With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a price increase and are afraid of another. What should...

16 Mar 202315min

As the economic outlook continues to be murky, plenty of companies are making cuts. But you can’t cut your way to prosperity. There are often-overlooked opportunities to grow the top line — a lot and ...

1 Mar 202324min

Beating Inflation explores how inflation affects all aspects of a business. This is not a pricing book, but it dives into all areas of the operations of a business and how they need to respond differe...

22 Feb 202325min

SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightening their belts and investment capital harder to acc...

15 Feb 202319min

Per is a thought-leader in all things pricing with a specialization in teaching companies how they can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for m...

9 Jan 202323min