Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


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Episoder(47)

38. Defining Success as a Mom & Business Owner

38. Defining Success as a Mom & Business Owner

As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote t...

24 Jul 202512min

37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)

37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)

If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about...

17 Jul 202556min

36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success

36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success

The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the res...

11 Jul 202519min

35. 5 Marketing Strategies for Summer for Shopify Store Owners

35. 5 Marketing Strategies for Summer for Shopify Store Owners

It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for yo...

3 Jul 202511min

34. Staying Productive in Your eCommerce Business This Summer

34. Staying Productive in Your eCommerce Business This Summer

As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your ...

26 Jun 202517min

33. The Book Club Every Mom in Business Needs

33. The Book Club Every Mom in Business Needs

Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club! Jessica shares why she wanted to start a virtual boo...

12 Jun 202516min

32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In

32. Get More Email Subscribers: 5 Steps to Updating Your Opt-In

Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale? When was the last time you refreshed your opt-in? If it'...

5 Jun 202510min

31. 7 Steps to Actually Finding Your Ideal Customer Online

31. 7 Steps to Actually Finding Your Ideal Customer Online

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with...

29 Mai 202521min

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