Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


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Episoder(47)

30. Subject Lines That Sell:  How to Get Your Emails Opened (and Turned Into Sales)

30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)

If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, th...

22 Mai 202518min

29. Building an Instagram Strategy to Bring You Sales

29. Building an Instagram Strategy to Bring You Sales

Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out? Then today's...

15 Mai 202529min

28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business

28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business

Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're o...

8 Mai 202523min

27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store

27. Planning for the Slow Summer Sales Months: What to Do NOW for Your Online Store

Are you a mom who owns an online store who is concerned about the upcoming slow summer months? Did you know that July has notoriously been the slowest online sales month? What if you could go into th...

1 Mai 202518min

26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms

26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transact...

24 Apr 202523min

25. Email Marketing for Beginners: Why You Need an Email List from the Beginning

25. Email Marketing for Beginners: Why You Need an Email List from the Beginning

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you...

17 Apr 202521min

24. How to Launch an eCommerce Business as a Mom

24. How to Launch an eCommerce Business as a Mom

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but...

10 Apr 202522min

23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business

23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've ...

3 Apr 202545min

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