Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


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Episoder(47)

22. How to Stay Consistent with Marketing When Life Gets Busy

22. How to Stay Consistent with Marketing When Life Gets Busy

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your fami...

27 Mar 202525min

21. 6 Marketing Metrics You Need to Track for Your eCommerce Business

21. 6 Marketing Metrics You Need to Track for Your eCommerce Business

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? A...

20 Mar 202522min

20. Why Your eCommerce Store Needs Mobile Optimization

20. Why Your eCommerce Store Needs Mobile Optimization

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly d...

13 Mar 202518min

19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store

19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies...

6 Mar 202516min

18. Which Email Platform is the Best for eCommerce Stores

18. Which Email Platform is the Best for eCommerce Stores

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of ...

27 Feb 202520min

17. How to Increase eCommerce Sales with Organic Traffic

17. How to Increase eCommerce Sales with Organic Traffic

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - ...

20 Feb 202522min

16. How to Save 60 Hours Per Week on Your eCommerce Marketing

16. How to Save 60 Hours Per Week on Your eCommerce Marketing

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcas...

13 Feb 202526min

15. How to Use Email Marketing to Drive Sales

15. How to Use Email Marketing to Drive Sales

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to list...

6 Feb 202520min

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