Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.

If you’ve ever asked yourself:

Why isn’t my eCommerce store earning more
why your ad isn’t performing
why your emails aren’t being opened
why do people visit my website but don't buy
Why are my customers finding my site from this referral source

This is the show for you!

We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!

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Episoder(47)

6. 7 Must-Try Content Strategies for eCommerce Success in 2025

Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for...

5 Des 202421min

5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why i...

28 Nov 202422min

4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday Sale

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, ...

21 Nov 202418min

Trailer: Marketing for eCommerce Mompreneurs

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined t...

14 Nov 20241min

1. Welcome to Marketing for eCommerce Mompreneurs

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for ...

14 Nov 202411min

2. How Analyzing Marketing Data Grows Your eCommerce Business

Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while ba...

14 Nov 202421min

3. 5 Proven Strategies for Building a High-Converting Landing Page

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven t...

14 Nov 202418min