How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle
In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book an...
16 Jul 202156min
Building emotional connections between people and brands.
Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy...
19 Mai 202131min
How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts
Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is ...
12 Apr 202148min
'Deepen, don't dilute.'
Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the laun...
16 Mar 20211h
'How to motivate people to give money for nothing in return'
Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of c...
8 Feb 202159min
"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe
Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't ...
16 Des 202058min
"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products
Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in em...
20 Nov 20201h 4min
0 to 6% of the market - the energetic charge of the disrupter brand BULB
BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and hav...
24 Sep 20201h 5min
