Pricing a Product for Long-Term Profit, with Dan Balcauski
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcausk...
9 Feb 202232min
The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't...
6 Jan 202237min
Selling Products After Facebook with Maureen Mwangi
R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making...
29 Nov 202123min
When Your Product Needs a Breakthrough, with Margie Agin
Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for B2B products with long sales cycles and complex on...
19 Okt 202126min
Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now ...
14 Jun 202129min
Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Consumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently al...
13 Apr 202130min
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product, stunting growth and possibly starving it for cash. But h...
18 Jan 202125min
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
As a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a reference...
14 Des 202027min
