Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In fact, it probably keeps you up at night—just as it did for i...
16 Nov 202019min
Positioning an Innovative New Product While Minimizing Risk with April Dunford
Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means, much less how to do it. Ap...
13 Okt 202036min
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consult...
14 Sep 202030min
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm from the Innovators and Early Adopters to the much larger Early Majority is an immense challenge at the best of times. During a crisis—o...
17 Aug 202028min
Why Should I Choose Your Product? with Author Ian Chamandy
Marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose their offering—but VERY few ha...
24 Mar 202024min
Creating a Product for a New Market, with Samuel Greene of ZOOM
Podcasting is just complicated enough to introduce anxiety and resistance for those who might otherwise want to try sharing their voice. A new audio market segment of "podcast mixer-recorders" aims to...
27 Feb 202034min
How to Rock Your Product’s Kickstarter with Jackson Cunningham
Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to find a way to make your idea real. Having ideas is easy; pa...
4 Feb 202023min
Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
Naming a company is more complicated than naming a baby. It just is. There’s more family involvement. Is the product for men, women, seniors; is it for a particular activity or sport that has its own ...
23 Jan 202024min
