Product: Knowledge

Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Whether you're: An entrepreneur preparing to launch your first product A CMO looking to optimize your go-to-market strategy A product leader expanding into new markets Or simply fascinated by what makes some products soar while others flop You'll discover proven frameworks, real-world case studies, and expert perspectives on: • Product validation and market research • Pricing strategies that maximize long-term profit • Building memorable brands that connect with customers • Converting browsers into loyal buyers • Scaling your product business efficiently No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded. Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.

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Episoder(40)

The Complete Product Development Cycle, with Filip Valica

Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his development and launch process, a comp...

9 Aug 201922min

Why People Buy - Part 1 - JTBD for innovative products with Alan Klement

Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your prod...

16 Jul 201925min

Why People Buy - Part 2 - JTBD for innovative products with Alan Klement

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your prod...

16 Jul 201923min

Crossing the Chasm: Launching an Innovative Product for Mass Adoption

Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until Moore’s book codifie...

13 Jun 201936min

What Product Brands Need to Know about Intellectual Property Law with Erika Murray

Life in the information age has transformed what we mean by "products." A product used to be anything you could taste/touch/feel. Today, information about a products is just as, or more valuable, than...

21 Mai 201929min

What's in a Brand Name?

Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you've ever heard. But what would have happened had Jeff Bezos given Amazon his pre...

25 Apr 201926min

Obsession Branding

Obsession brands are everyone's standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they're obsessed with. But what's really so special about one br...

11 Apr 201920min

Why Product Marketing Isn't Just Marketing Products

Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn't just marketing products. Graphos specializes in Product Marketing - which takes businesses from product ...

28 Mar 201921min