A Guide to Innovative Product Development with Kyle Handfield from Ventrify
For our first episode of 2020, we go to the very heart of product launch: the product development cycle.It used to be that if you had a product idea you had to not only finesse the ideation, but someh...
8 Jan 202026min
Finding the (Real) Truth in Product Validation with Rob Fitzpatrick
If you ask Mom what she thinks about your new product, she’ll lie and tell you it’s fabulous — even if nothing could be farther from the truth.When you’re launching an innovative product, product-mark...
12 Des 201919min
Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
Manufacturing in China is different. How different is hard to describe if you’ve never seen it. It’s not that there are cities with factories. There are cities OF factories. And those cities often spe...
28 Nov 201919min
Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice
ParagraphA licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it wrong can be a nightmare and leave piles of ...
13 Nov 201921min
Go Where Your Market Is with Justin Jackson - Part 2 of 2
A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing hi...
22 Okt 201916min
Go Where Your Market Is with Justin Jackson - Part 1 of 2
A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing hi...
22 Okt 201923min
Videos That Sell Products, With Stephanie Testa
Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’r...
16 Sep 201922min
Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins
If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of “unboxing” is just one illustration of ho...
20 Aug 201922min
