Off-Season Content Strategy for Local Seasonal Businesses
This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social media during the off-season. ...
23 Mar 14min
Your 2026 Social Media Strategy: Variety, Bravery & Actually Scheduling Content Time
It's February 2026, and if you're feeling like social media is louder, harder, and more soul-crushing than ever — you're not wrong. But here's the thing: this year isn't about doing more content or ch...
4 Feb 16min
My Top & Worst Performing Instagram Posts of 2025 (And What They Taught Me)
We’re halfway through January, and no — I didn’t do a “new year, new me” vibe this time around. But I did finally sit down to look back at my content from 2025, and in this episode, I’m sharing what w...
12 Jan 23min
Balancing Business, Branding & Babies: Motherhood and Entrepreneurship with Ashley Wyatt
In this refreshingly honest episode of Social Goals, host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch Design Co. Ashley shares her w...
19 Des 202529min
Boring? Think Again: How Behind-the-Scenes Content Builds Real Business Connections
As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why your everyday behind-the-scenes...
8 Des 20258min
Hashtags in 2026: What Instagram’s New Limits Mean for Your Small Business
In this episode, Kat tackles one of the most misunderstood and ever-changing parts of social media: hashtags. With Instagram now testing new limits of just 3 to 5 hashtags per post, this episode unpac...
1 Des 202511min
Fun *Is* Effective: How Having Fun With Your Marketing Fuels Small Business Success
If marketing feels like a chore, your audience can tell—and your results will suffer. In this energizing solo episode, Kat breaks down the mindset shift that every small business owner needs: fun is n...
24 Nov 202513min
How to Show Up (or Not!) for Black Friday Without Burning Out
Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and o...
17 Nov 202516min
